• Feature
• Marketing

10 Important Things to Know About Your Facebook Business Manager

by Rejoice Obike

June 17, 2020 1

Visibility is something to strive for as a small business owner, even bigger brands who already have their targeted market still want more reach. 

Social media advertising is becoming the more conventional way to reach your audience, with the high cost in billboard, radio, TV and newspaper advertising, digital advertising looks more promising especially for a small business owner since it’s a cheaper way to reach over a billion people who are likely going to be your customers.  

One of such mediums for digital advertising is Facebook. When it comes to social media advertising, Facebook reigns supreme. If your business uses Facebook to increase your business reach and communicate with your customers, then Facebook Business Manager is an important tool that helps keep your Facebook business assets centralized, safe and organized. 

What is Facebook Business Manager?

Facebook Business Manager is a one-stop-shop to manage your business assets and employee access to these areas. It’s basically a place to manage all of your Facebook marketing and advertising activities. It’s also where you can control multiple user’s access to additional resources like your Instagram account and product catalogues.  

According to Facebook, 1 out of every 5 minutes spent on a mobile device is spent on Facebook or Instagram. With 1.8 billion Facebook users globally, the platform dominates our attention spans so when it launched its advertising platform, it is only natural that it would become an instant game-changer in the space. Unlike traditional advertising that involves high budget production and a creative team, advertising on Facebook allows anyone with a Facebook account to “pay to play.

In addition, Facebook’s user-friendly business manager grants marketers of all skill levels the ability to take control of the look and feel of their advertising presence.  With Facebook Business Manager, you can manage ads, your pages and connect with agencies or clients. There are features that can allow you to set up your pixels or adjust custom attribution windows for your Facebook ads. You can also manage billing, review brand safety concerns, manage events, create product catalogues, store images and videos for your pages.

Things to Know About Your Facebook Business Manager

 Manage and Access Your Facebook Ads:

Once your Facebook Business Manager is created, you can create an ad account for your business or access an already existing ad account. It’s a central place to track Facebook ads, with detailed reports that show how your ads are performing.  Business Manager allows you to create multiple ad accounts within it once you’ve developed a relationship of trust with Facebook. Trust is created over time and by paying your ad account bills on time.

Again, once your business has been approved will gain access to your Facebook ad account, and you can also start assigning people (including yourself) to work on the ad account.

 Give Access to Partners, Vendors and Agencies:

A Facebook business manager will allow you to give vendors, partners, and agencies access to your pages and ads, without handing over ownership of the assets. When you add a partner, they can get access to your Business Manager to work on your pages and accounts, instead of assigning access to people individually, and you can also add any other business of yours as a partner to your Business Manager.  You can also collaborate with other businesses

You can Separate Your Personal Profile from Your Business Page:

With a Facebook business manager, you don’t have to mix business with pleasure. It keeps your business activities separate from your personal profile, so you don’t have to worry about posting in the wrong place, time or getting too distracted.

 You can give roles to your Employees: 

With a Facebook business manager, you can easily assign roles to your employees for each business page and ad account. Employees can access only the pages and ad accounts to which they’ve been given permission in Business Manager and at the level they’ve been granted.

Manage Several Business Pages at Once

Once you’ve created your Business Manager or gained access to as an admin, you can add pages and ad accounts either by creating them or gaining access to them. On the Pages tab under Accounts, when you have clicked on the Add button to access options for taking ownership of a Facebook page, requesting access to a page, or creating a page. A Facebook Manager allows you to manage several Facebook pages and ad accounts at the same time, using the same interface and just one business account.

More Control Over Your Pages and Ad Account:  

You are going to have more control and access to your pages and ad accounts.  Business Manager offers two levels of access: Admin and Employee. (This is different from page-level access of admin, editor, moderator, and advertiser.) As an admin of your business Facebook manager will have full access to all levels of access to the Business Manager. You can add or remove pages, add pixels and ad accounts, and give or revoke employee access.

Ensures Privacy and Security:

With a Facebook Business Manager, other individuals who have access won’t be able to view non-public items on your Facebook profile unless you are separately friends with them on Facebook.

Using your personal identity to set up your business manager ensures transparency and allows you to see who makes each change to account assets. This way, if an unusual action is discovered, you can easily speak to the person who made the change. This level of detail is not possible when single-user accounts are shared amongst multiple people. Facebook operations actively remove accounts in violation of Facebook terms and agreements. If you are using a shared or fake identity, the account could be disabled and disrupt your business operations.

Manage billing details and see spend thresholds:

With a business manager, you can manage your ad billing details and spend thresholds. Payment methods are required to create ads on Facebook.  With Facebook Manager, you can define permission levels in the “Finance roles” section. You can choose “Finance editor” for those who will need to access credit lines or invoice details, or choose “Finance analyst” for those who will only need to view the information.

Gain business level reporting for multiple accounts:

A Facebook business manager allows you to manage several pages and ad accounts, and also gain business-level reporting and analytics. From knowing and building which custom ads that work better for your target audience to how they performed.

Conclusion

Facebook Business Manager lets you effectively manage multiple pages and ad accounts.  It is a tool that saves you time and helps you keep your business data organized, centralized and safe.  There are also handy features businesses can take advantage of, while Facebook advertising.