• Feature
• Marketing

Digital Marketing Tools for SMEs in Nigeria

by Samuel Moore

October 1, 2020 2

Taking your business online is one thing; managing it online effectively is another thing. With the advancement of modern technologies, as a small and medium business growing in a competitive market, you need to keep up with trends and opportunities. 

Digital marketing can be defined as interactive marketing of products or services using digital technologies to reach and translate audiences into customers. However, the purpose of digital marketing is not just to receive tons of daily traffic to the site, but to convert them, which can be in the form of sales, engagements, or collecting data.

To achieve a great online presence, businesses need to be more intentional and employ the use of digital tools. With a digital marketing strategy, you will be able to navigate which tools to use or not. Here are some digital marketing tools that can make having your business online smoother: 

SumoMe

SumoMe is a WordPress plugin that offers a plethora of tools to help you grow your email list. You can install pop-ups on the top of the page, the side of the page, pop-ups that slide in, pop-ups that wave at you etc.

With SumoMe, you can test all the different options to know which one works best for growing your email list to stay connected with your customers. SumoMe is an important lead generation tool if you want to build a list of eager subscribers who care about your product/service and are ready to buy what you sell.

MailChimp

Email marketing is an essential online marketing effort you can use to grow your business and revenue or expand your reach to gain a vast global audience. Mailchimp is a software that can help you market your brand smarter and grow your business. You can manage and create mailing lists, newsletters, automated campaigns and more.

MailChimp also manages your database, sends out automated emails, and gives you a report on who has subscribed, opened, or read your emails.  With its insight and analytics tool, you can get your data in one place, know more about your audience, see what works best and get recommendations to help you tailor your marketing efforts to a targeted audience. You can also build social ads, landing pages, postcards with it. 

Ahrefs

SEO is the best way to drive traction to your website, organically.  It is also a way you can improve your website’s visibility for relevant searches on google.  Ahrefs is a comprehensive SEO tool to help you track data for around 150 million keywords in the U.S. and even more for 150 other countries.

It is also a great tool to analyze competition, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool; you can identify key weaknesses for your content areas. The Top Pages tool allows you to see which pages have the most traffic, and you can see the amount of traffic is going to your competitors’ sites.

Hootsuite

If you are leveraging social media as a platform to create awareness for your brand or product, then a social media management tool is a great addition for you. Hootsuite is a social media management tool that allows you to handle your business social media campaigns all in one place.

Instead of manually handling your social media posts which is time-wasting, with Hootsuite, you can manage your posts from a single dashboard.  You can schedule messages, track conversations, manage multiple profiles, and many other social activities. It is also a social listening tool where you can find out what your target audience is talking about and filter the noise to give you precisely what you’re looking for.

Hubspot

Hubspot is similar to a CRM software and also serves as a marketing and sales tool.   From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together. With HubSpot, you can access tools that help you with blogging, SEO, social media, website, lead management, landing pages, calls-to-action, marketing automation, email, and analytics.

Trello

Trello is a content management tool that allows small businesses to plan their content strategy and plan. It can also be used to know when blog posts are scheduled for publication. Trello also provides a visual way to brainstorm and schedule content online.

It works for both remote and global teams. Additionally, it’s easy to assign a task to multiple employees. This allows you to know who is in charge of a particular task, whether it is writing, editing, or adding CTA offers to a post.

Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to specific teams. Trello is more like a collaboration tool that provides clarity on projects in the pipeline. 

Google AdWords

Google Ad words is a tool that helps you to advertise your business on Google’s search engine results’ pages. It has a tool known as the Google Keyword Planner. With this tool, you can research which keywords you want to include in your ad and your other content. You can set budget caps on how much you want to spend. The tool is a necessary digital marketing tool that helps you channel more prospects to your website.

AdWords is an excellent tool you can use to display your products or services on Google’s results pages for every time a potential makes a query online. You can work on your SEO and hope to appear organically. Also, you can bid on the keyword and appear at the top of the page. This enables you to capture tons of high intent visitors.

There are tons of digital marketing tools when choosing a digital marketing tool to help you grow your online presence. It is essential to make a choice based on your business goals and digital needs.