Automated marketing for busy small business owners
Ever heard about “automated marketing?” Are you looking for ways to save time and still get your marketing going without you being available?
There are tons of information on which software would be useful for your businesses.
However, in this article, we would drill on the necessary small business tools to help you why you attend to other functions that you may be the only one running your small business as an entrepreneur or short-staffed.
What is automated marketing? Automated marketing uses automation to run campaigns, text messages, and emails to keep your marketing running smoothly without getting too involved.
Automated Marketing: Getting Started
We would stick with some tools that allow you to beta test a free version. As you grow and expand; it can be considered a good investment to upgrade to a premium version with more advanced features.
1. HubSpot
This is one of the popular tools used by creators as-well-as entrepreneurs and small businesses.
It offers email creation capabilities and others. Below are some of the great things you can do with HubSpot.
- Automate your emails
- Run Facebook Ads
- Create campaigns
- Lead management
- Live Chats
2. HootSuite
This is another popular social media management tool that allows you to monitor, schedule as-well-as post on your social media platform.
It allows you to check insights as well as monitor results. Below are some of the great things you can do with HubSpot.
- Allows you to manage up to five social media platforms such as Instagram.
- Automate your posting to a selected time.
- It can check messages as-well-as responses to post.
3. OptinMonster
This is perhaps the one that tops all automation tools and the cheapest of the bunch. It cost $9 monthly.
Some of its great features include:
- Increasing your website views.
- Page targeting.
- Simple reporting, and more.
4. MailChimp
This is not so popular but it is the easiest to navigate and use for a beginner. It also allows you to manage emails and social media advertising.
- Website builder.
- Page builder.
- Form Creator
- Create and schedule email.
- Create a shop for products.
- Run ads on Instagram and Facebook.
5. Automated responses on social media applications
Did you know that you can set automated responses on social media? When you are not available and busy on WhatsApp and Instagram, you can have a template of questions and responses which ensure customers can reach and interact with your brand.
All highlighted marketing tools will not work on their own. As a business, you would have to create a structure that will work for you when you are not available. Once you have a structure, then it is possible to integrate it with automation tools.
The advantages of having such productivity tools include:
- Time management.
- Good customer support and engagement.
- Increased to investment ratio on the amount spent on such tools.
- Better social media content becomes constant, and your audience can engage with your brand.
Furthermore, these tools cost a little over a $10 investment, and at most, you can get their free versions. Free versions allow you to use the basic features till you are ready to scale. These tools and highlights will make you intentional about your marketing.
