Converting Your Knowledge Into Products, Marketing, And Selling Them Online
Converting your knowledge is one of the easiest ways to build a new business. Are you the kind of person that people call for long hours to pick your brain, collaborate or share ideas?
Then you are in the right place because we would be exploring how you can use your knowledge to become a knowledge-prenuer today.
Knowledge products are a great way for small businesses to source revenue whilst running other businesses currently and a good way of raising cash flows to pay bills and tax.
The first thing to do is to identify that particular skill that gets people to attract to you. Once that is established then you can begin to create products around that skillset.
Some Products You Can Create
1. Ebooks:
Ebooks are pretty much the easiest to create, however, it takes time to put a well-research book that contains not only knowledge but experiences.
Many ebooks are sold via several platforms and affiliates which cost zero naira to start creating. Ebooks can be designed using applications such as Canva.
Ebooks can be designed within several hours to one week for pros and sold at very competitive prices to physical books.
They can also be released on platforms like Okadabooks.
2. Webinars:
Webinars are a popular one and since the rise in Covid19 cases and more stay at home restrictions. More people have the time to learn new things especially knowledge on things but beware of knowledge fatigue.
Hosting seminars on well-known topics and bringing specialized speakers can boost your profile and that of the event.
On these webinars, you can decide to put a price on them and charge participants for the learning experiences. Webinars also can issue a certificate of participation.
3. Subscriptions:
Subscriptions are one of the holy grails of marketing as you can have people interested in your services all year round by offering them bundles.
Bundles can be service offerings that you can offer at a monthly fee to registered clients or students if it is a training.
Bundles are also a great source and can generate five-six figures of income.
4. Create a course:
Today there are free tools for course content creation like teachable. Teachable is available for course content creators in different industries. They allow you to get paid for hosting your content on their site as a third party.
5. Coaching services:
Offering coaching services for your knowledge to people who want a personalized service than a classroom experience. Structured coaching services can help your brand as well as your offerings. It makes you more niched.
6. Mobile Apps:
As a techie, mobile apps are also one of the best ways to monetize your services, more and more small businesses are beginning to see the need for them to have a more personalized system by getting applications that make it easy for people to access their services from anywhere.
Techies earn quite a good some as freelance entrepreneurs. This is also a very good source of income for entrepreneurs by the side.
All six are some of the authentic ways to monetize your knowledge but you need to learn how to sell these books and this is the function of marketing and sales.
We highlight some systematic means for generating sales through marketing.
- Email Marketing: Social media can shut down anytime. It is safe to build your community and sell through them.
- WhatsApp: WhatsApp is driving revenue more than any other platform in the world. It is accessible to small and medium entrepreneurs. WhatsApp is even used to send invoices as well as payment for services or goods.
- Social Media: Traditional marketing would have required that you share flyers, word of mouth, etc. but in social media, all you need is to grow a following and cultivate them to buy your services.
- Affiliate Sales: Affiliate sales sometimes generate six-seven figures for much small business and are way cheaper than advertising yourself. Affiliate marketing earns a percentage for selling your services and your products. The market for an affiliate is currently increasing exponentially.
- Influencer Marketing or Collaborations – Get going with small influence who are in a niche. In most cases, some might be willing to do it for free or at a very low cost. This can be to your advantage as you can benefit from their audience.
Lastly, if you run a small business and you are thinking of cash flows; this is the best option for you.
