Eight hacks for improving SEO as a small business
In 2020, businesses faced cash flow issues that made many failures. We can’t easily forget how difficult it is to compete with large organisations.
To reach a large part of your audience, then your business must have SEO rich content. These SEO rich contents don’t have to cost huge bucks.
The good news here is that you can build an SEO strategy within your budget. According to Google, more than half of the people who would visit your website would come from searches. You don’t need to be an expert to learn and improve your SEO strategy.
Why SEO?
SEO is a long-term investment for your small business, which would not give you immediate results. We understand that cash – flows are a priority for businesses. However, if you refuse to invest in SEO, you may risk losing more in the long run.
Genuine reasons to invest in SEO:
- It is cheaper than Facebook Ads.
- It is easy to learn.
To Begin:
Start with a Blog:
Blogs show thought leadership. It is a strategy for adding keywords to your website for organic reach. (Those who visit your website without advertising but found you with Google)
The blog can keep sharing relevant content for users to build authority. Good content also helps google rank your content to the first page.
Optimise for local searches:
Google has included new features that allow; you to register your business according to your geographical location. This service is known as Google’s business listing service.
This service offering shows everything about your business from Company name to phone number and location.
Mobile-friendly Website:
A lot of users would be using their mobile phones for searching or website visits. A website that loads faster for mobile users would be pushed further by Google’s ranking system. Investing in quality websites will improve your ranking in the long run.
High-Quality Content Creation:
A boring website would only have about us and company news. If you want to hit high notes -then you have to create informative content that solves problems.
For instance, if you run recruitments and resume services then a content example is “Five ways to ace an interview”. This content addresses the pain point and challenges of prospective customers.
The beautiful thing about content is that anyone who understands your business mission can put out content. You do not need an expert.
Encourage your Customer to give Reviews:
Buyers online will only buy when they can see trust and credibility. Build trust by ensuring your customers leave testimonials about your product or service on your website.
More positive reviews equal more purchases from your business. The best approach would be to have them do it on Google. This rating will boost your SEO rankings.
Use Productivity Tools:
Are you low on cash flow but need an optimization tool for your SEO? Then tools like SEMrush are cheap. SEMrush will analyze content and webpage with insights.
Metadata Improvement:
Metadata is how you describe the content on your website. For instance, “How to date a guy in 24 hours”. Another is the link at the end of your content URL (www.businessdummy/How to date a guy in 24 hours) which affects your SEO ranks. A simple explanation of your content in 160 words would help Google understand your content.
Have a Backlink Strategy:
Backlinks are links from another’s website to your own. You can have this done by guest blogging on another’s webpage. When enough links are built, Google pushes your webpage forward. It also earns you more trust.
The truth here is that small businesses need free and low budget ways to generate awareness. As a small business -you do not have to do everything at once.
Take note of the points above you can execute immediately. This would give you time to integrate SEO into your marketing plan. Using these techniques would help you build an effective marketing strategy on a budget for your small business and still compete with larger brands at little cost.
Again you don’t need to be an expert to execute an SEO strategy.
