Content redistribution strategy for your business
According to a SEMrush poll, the biggest challenge of small businesses is cash flow. As a consultant for growing businesses this a bloc, I face all too well.
A couple of entrepreneurs run businesses just to make a profit alone with no continuity plan. We agree that businesses need money to pay for their reoccurring bills. However, if that is what you are looking for when you begin, then you may realize that it takes more.
As a business, you have to observe how to control your cash flow. You also need to focus on products that can bring in cash early enough without being impatient about marketing results.
Strategic Marketing Content
Today’s businesses cannot function without strategic marketing content online. This strategic marketing is a function of what many marketers call content redistribution across several platforms.
It is your sole job to ensure that your business content is everywhere. If you don’t put in the work but expect that your Instagram account only or blog will drive all the traffic will only lead to an early collapse.
To start distributing content then you need to understand how to repurpose content to be consumed on different platforms. A content that has been designed for Instagram only can be used on TikTok, LinkedIn, and even Twitter. What is needed is to organize how you write to the audience on this platform.
A colleague in the industry tried to describe Twitter and LinkedIn when he said “short story long” and “long story short”. This means the content for these platforms has to follow certain rules for it to be consumed and engaging. You must understand this when you start your content redistribution.
Employing or getting the services of a consultant is not enough for content distribution. You must take it personally into your own hands by making sure it is available everywhere and anytime. The growth you are seeking must be about the amount of work you are putting into your business. I want to rank first and be the best in the industry doesn’t happen overnight.
The big question now is how can you redistribute and get results
There are three ways to redistribute content. It can be earned, paid, or your media outlets.
Paid content redistribution:
This can be through the use of paid ads like pay per click on Google. You can also use influencers by paying them a sum to share your content with their audience. Social media adverts on Facebook to promote your content are also included.
Owned channel:
This is your blog, newsletters, social media platforms, and website that your business owns. These channels can be used for promoting your content.
Earned content redistribution:
These are retweets from fans, prospects, and even Facebook shares or LinkedIn company tags. People who follow and enjoy your content are mostly in charge of making sure others see it as well.
To get started you need to create the right type of content that gets redistribution or share like:
- Blogs
- Newsletters
- Infographics
- Case studies
- White papers
- Podcast
- Videos
- How to guides etc.
The selection of content type will depend on the industry. For instance, if you operate in the fashion industry, you can start with how-to videos. For example, How to style your dress for summer or the rainy season, how to apply makeup and lotion, etc.
Real estate businesses can thrive on housing reports showing the amount of investment, the rate of turnover, and a host of housing information. This would also help you strategize your content creation process.
Pratical evalution of content distribution
Now that we understand what to do as a business or an entrepreneur. It is time to document our plans having them written down.
If the goals are to have 100 shares, 500 follows, and clicks. All these have to be documented to ensure we get all our desired results. We also have to analyze the channels or content that are not working and phase them out for underperforming. The content that is performing can be re-integrated into the content plan.
Conclusion
Content is great for business growth however it takes proper planning and patience to see them bring results. Some content doesn’t perform well at first till after three or four months.
Key into redistribution of your content for more brand engagement and awareness to built authority around your business.
In the long run, it helps with both your growth and converting content that leads to sales.
