How To Use TikTok For Marketing Your Business
If you’ve ever been on the fence about using TikTok for marketing your business, now might be the time to reconsider. Over time, TikTok has gained massive popularity among content creators, brands, and even businesses. With TikTok, your business stands the chance of gaining visibility by millions of people.
In this post, we’ll share how you can adopt TikTok for marketing your business. However, let’s first take a look at why this platform is great for your business.
Why Use TikTok For Marketing?
TikTok is currently one of the fastest-growing social media platforms. It is an app that allows its users to create and share video content about any subject. Videos created on the app can range from 15 to 60 seconds in length.
Currently, TikTok has over 2 billion downloads and this figure won’t reduce anytime soon. As its popularity increases, so does the revenue generated from this platform. As a result of its progress, several brands have realized the potential for growing their businesses on this platform. If you’re a business owner who hasn’t joined the TikTok wagon, here are some reasons to convince you:
- Tiktok helps to expand awareness for your brand or business.
- It gives room for flexibility in your brand content creation.
- It is mainly dominated by young people who can be your target audience.
Types Of TikTok Content To Promote Your Business
- Original Video Content
These are videos generated and created by you or your team members. It is original and should be shareable, relatable, likable, and with the potential to go viral. This type of content is authentic and allows you to show your face and relate with your audience on a personal level.
- User-Generated Content
User-generated content is any form of content created by the consumers of your brand. For instance, they can recreate your original videos, do a review of your product, create duets with your original videos, e.t.c.
- Influencer-Created Content
Influencer marketing works wonders on TikTok. If you have partnered with an influencer to grow your brand, content created by such an influencer can be posted on your profile.
How To Use TikTok For Marketing Your Business
If you’re ready to take advantage of TikTok, here’s how to use it effectively and produce results.
Study the Platform
One mistake you don’t want to make is joining a platform you know absolutely nothing about. So what should you do instead? Take out time to familiarize yourself with the TikTok platform. Understand what type of content works and how users interact with one another. An understanding of these will help you establish your business and build a relationship with your prospective customers.
One thing to note about TikTok is that it’s a really fun platform. To thrive there as a business owner, you have to create visually appealing content and flow with the trend.
Partner With Other Creators
Another effective way to use TikTok for marketing is by partnering with other relevant creators on the platform. For instance, if you are into the fashion business, you want to partner with established creators in the field. These creators have more followers than you do and have established themselves as an authority in their different fields. As a result, they’ve earned the trust of their audience.
When you come across creators you would love to partner with, send them a friendly and short message expressing your interest. However, not everyone you reach out to might give you the feedback you want. That isn’t to say this method is not effective. On the contrary, it works great. You just need to find the right creator that’ll say yes to your proposal.
TikTok Influencer Marketing
According to a recently conducted study, about 86% of marketers have adopted influencer marketing for brand awareness and sales generation. Influencer marketing has gained much popularity over the years as one of the fastest ways to generate results on social media. As great as this sounds, getting the right influencer can be quite a challenge.
To address this issue, TikTok developed the ‘TikTok Creator Marketplace.’ The essence of this marketplace is to show the metrics associated with influencers on TikTok. With this in place, it becomes easy for you to decide whether or not an influencer is right for you. If you want to join the marketplace, all you have to do is sign up for an account in the creator marketplace. You will receive a notification if TikTok accepts your application.
Partake In TikTok Hashtag Challenges
Some of TikTok’s most essential features are challenges. TikTok users partake in a lot of challenges using hashtags that make them easy to find and memorable. If you sell physical/digital products, you can start up a challenge with your products and ask your users to join in.
Think of a memorable hashtag that’ll entice and encourage users to participate. A great way to kickstart your hashtag challenge if you’re a new brand would be to work with TikTok influencers. Once your hashtag challenge gets launched, people begin to participate.
Conclusion
TikTok is a fun and addictive social media app. Furthermore, it gives you a lot of freedom where content is concerned. Bearing this in mind, you want to be strategic about what type of content you put out there. Ensure it’s something your users can relate to while offering value at the same time.
