8 Digital Marketing Tools to help you Grow your Business in 2021
In today’s world, where technology is king, businesses need digital marketing tools to thrive. While this may sound dramatic, these tools help in enhancing brand recognition and ultimately enhance sales.
Digital marketing tools can help your business in various ways and one of them include; ensuring you spend less time on tedious and unproductive tasks. On the other hand, refusing to take advantage of these tools may cause your business to appear almost irrelevant when compared with your competition.
There are varieties of digital marketing tools to choose from that will help do the heavy lifting in your business operations. This will allow you to focus on other important tasks that can help grow your business.
In this post, we will focus on 8 important digital marketing tools to help you grow your business in 2021.
Classification of Digital Marketing Tools
Digital marketing tools are general classified into 7 major categories which include;
· Graphic Creation Tools
· Social Media Marketing Tools
· SEO (Search Engine Optimization) Tools
· Email Marketing Tools
· Conversion Optimization Tools
· Lead Enrichment Tools
· Landing Page and Lead Capture Tools
Each tool is classified based on what it does and how it benefits businesses.
For this article, we will be focusing on the first five digital marketing tool groups.
Graphic Creation Tools
One of the most crucial stages in any digital marketing campaign is content creation and this is where graphic creation tools come in. Whether it is infographics, illustrations, memes, graphic designs, or graphs, graphic creation tools have been uniquely designed to help solve the problem of content creation.
Here are 2 of the graphic creation tools you can use to grow your business:
1. Canva
When it comes to creating graphic content on the go, Canva is one of the most common digital marketing tools out there. With over 1 billion templates to get you going, Canva is an online publishing and design tool that helps in solving most of your graphic content creation problems.
You can either make use of the templates out on the platform or create your graphic design from scratch. It is a great tool for both beginners and professional graphic artists.
2. Creatopy
Like Canva, Creatopy is one of the most common graphic creation tools out there. However, this digital marketing tool is equipped with more features that are suitable for marketers.
For instance, the platform allows you to share your designs with fellow marketers especially if you have multiple social accounts or clients. Also, it allows the user to tweak or edit the same template in different formats such as mobile and desktop banner.
Social Media Marketing Tools
Today, social media is one of the obvious marketing channels that businesses thrive on. It provides the perfect platforms to establish a business relationship, reach the target audience, nurture leads, etc. However, working across multiple social media accounts can be time-consuming.
Here are 2 important social media marketing tools you should take advantage of in 2021:
3. Sprout Social
If you are looking to convert the social media presence of your business into actual business results, Sprout Social is a digital marketing tool you should look into.
It is a social media management platform that helps you to plan and organize your content calendar in one place. This way, you can publish and schedule your content across all your social media accounts so they are uploaded at the time you choose.
4. Audiense
For your digital marketing campaigns to be successful, you need social listening for potential customers and identifying trends.
Audiense will help your business identify and categorize your social media audiences. This will help you dive deeper into the personas of your customers and ultimately run strategic ad campaigns. You will be surprised about the strategies your team will be able to come up with when you dig into personality straights and demographics.
SEO Tools
According to reports, about half of all website traffic are generated from search queries.
With ever-increasing competition on the digital landscape, anything you can do to enhance your search presence gives your business an edge. While SEO might seem cumbersome and daunting to some business owners. Using the right digital marketing tools can help simplify the processes.
Here are 2 SEO tools you should use in 2021:
5. Ahrefs
Using the right keywords plays a crucial role in boosting the search presence of any organization and ultimately increasing their rankings on search queries. When it comes to finding the right keywords in your niche, Ahrefs is the number tool you must have.
This tool will help you identify the organic keywords of any top URL by showing you an estimate of how much traffic your competitor receives from each of them.
6. SEMrush
SEMrush helps you track the ranking of your keywords and explore new ones that will enhance your ranking on search queries.
This tool perfectly breaks down keyword ideas, variations, and difficulties that you can then use to identify search intent and brainstorm content ideas.
Email Marketing Tools
One of the oldest, tested and trusted scalable marketing channels out there is Email marketing. As a result, email solutions are the crux of a lot of internet marketing software out there.
Here is one of the top email marketing tools to grow your business in 2021:
7. SendGrid
The reason we chose SendGrid as our top digital marketing tool for email marketing is that it offers the complete suite of email marketing services. The best part is that the platform is completely friendly to newbies and professionals.
The platform offers a variety of options ranging from designing, coding, performance analytics, cluing marketers, etc.
Conversion Optimization Tools
When looking to convert people on-site, the smallest tweaks can make a world of difference.
Tweaking you’re the colour of your web’s call-to-action can either help you secure a trial sign-up of a bouncing visitor. This is where conversion optimization tools come in.
Here’s a conversion optimization tool you should try in 2021:
8. Unbounce
If you want to quickly tweak, build, or publish new landing pages to test, you should try Unbounce. This tool has built-in A/B testing and a variety of analytics that will help your creative process.
Conclusion
Digital marketing is vital to the survival of any business and using the right digital marketing tool can help grow your business. It will also give it the competitive edge it needs to keep thriving.
