7 Best Influencer Marketing Software in 2021
Influencer marketing software help to make the task of an influencer easier. One aspect of social media marketing that is crucial to the success of online campaigns of businesses is Influencer Marketing. Today, lots of brands take advantage of influencers’ expertise to make their sales campaigns simpler, shorter, and more straightforward.
The more you get calls to run campaigns as an influencer, the more difficult it is to manage tasks. However, you can take advantage of influencer marketing software to simplify your processes and save time. Doing this allows you to take on more campaigns and increase your profit margin.
In this post, we will take a quick look at the 7 best Influencer Marketing Software, you should take advantage of in 2021.
What is an Influencer Marketing Software?
Otherwise referred to as Influencer Marketing Platforms, influencer marketing software is a uniquely designed software solution. This software helps brands to enhance their influencer marketing campaigns.
Influencer marketing software give the influencer discovery tools that they need to enhance brand recognition and online marketing campaigns. Some of these platforms give you access to enormous searchable databases of potential influencers through their intelligent algorithms.
Today, some of these software offer more tools for campaign management, third-party analytics, and relationship management. Using their enhanced algorithms, these platforms often offer tools for influencer content amplification and marketplaces.
The 7 Best Influencer Marketing Software in 2021
To improve brand recognition, you must focus on organic brand growth. You can achieve this through proper planning and using the right influencer marketing software. As a result, we have put together a list of the 7 best influencer marketing platforms below:
1. Grin
Grin is an influencer marketing software for eCommerce. This platform does not just help simplify the process, it ensures that your campaigns are run the right way. The philosophy of this platform is that everything will run effectively if you develop a trusting relationship with other influencers.
Grin focuses on integrating eCommerce businesses with top shopping platforms. The software is known for its user-friendliness which is a feature of any top marketing management platform. Its workflows are properly organized in a way that your business, no matter how large, never loses a thing.
Grin offers an enormous searchable database of over 100 million eCommerce influencers from TikTok, YouTube, and Instagram.
2. CreatorIQ
CreatorIQ focuses beyond simplifying influencer marketing processes. It aims to provide solutions to the industry’s protracted problems like mercenary/inauthentic influencers, inflated reach metrics, and follower fraud.
This influencer marketing software is known to provide its services to several recognizable brands like Dell, Disney, and Ralph Lauren.
The AI-enhanced algorithms of CreatorIQ help users to analyze more than 1 billion social accounts. It does so by checking them against a set of proven criteria. Through this, it ensures that all accounts on the platform’s database are there by merit. This feature is possible because the platform directly integrates with the APIs of social platforms.
3. Upfluence
One of the popularly known features of Upfluence is its affordable pricing. Because of this, both small and medium-scale businesses register on it. However, this influencer marketing software also offers its services to large companies like PayPal and Microsoft. The affordable feature of this platform is a result of its self-serve feature.
Upfluence was recently re-designed to provide two vital influencer marketing tools which they call Publishr and Façade. While the first focuses on the relationship management system of an influencer, the second is a social media search engine. Its enormous database consists of over 500 million content.
4. #Paid
#Paid is not your typical influencer marketing software. It was one of the first software to target several sections of a business sales funnel. The platform understands that the only way influencers attained their status is as a result of creating great content. #Paid believes that one thing that is much more important than reach is creating rich content that fits into the brand.
You can use this platform to develop campaign briefs that include the goals of the campaign. Also, you can use it to enhance the scope of any content that conveys the idea of the creator.
5. Tagger
The main focus of this influencer marketing software is data. Tagger tracks over 9 billion social conversations with all of them being searchable, analyzable, and indexed. This platform provides enormous data that is quite too large for small companies.
It allows users to perform advanced searches on its influencer databases and also to limit campaigns to only invited influencers.
6. Creator.co
Created in 2018, Creator.co was originally an influencer marketplace for only micro-influencers and small businesses. Formerly known as Shop and Shout, Creator.co changed its brand name. This action was to showcase its application which is the creation and dissemination of content.
This platform focuses on the quality of the content in the same way it does marketing. It employs this method because the majority of its content is created by micro-influencers. Finding content that will suit your brand’s values is typically not a problem with creator.co. Why?
The platform has a database that comprises content from about 500 million influencers.
7. AspireIQ
AspireIQ is a self-service influencer marketing software that works with popular social media platforms including Instagram and YouTube. This platform was formerly referred to as Revfluence. Its database is armed with over 150,000 registered influencers.
The platform is open for registration by anyone. However, content creators have to meet a set of criteria before they can view campaigns and brands. If you meet the criteria, you will immediately get entered into its searchable database.
Conclusion
Each of the software listed above has its advantages. These advantages are usually what the software was designed to focus on. Your marketing needs will help you decide which of the platforms is best suited for you.
