5 Tech Tools to Help You Grow Your SME in Africa
Looking for tech tools to help you grow your SME in Africa? This post will show you our top five.
As a small business owner, you need to invest in the right technological tools that can help you grow and promote your SME. Having a business idea is not enough to promote your business, you need the skill and the right tools to grow your business.
Many SMEs in Africa fail due to the lack of the right tech tools required to grow their businesses. Using the right tech tools helps to reduce stress, and saves you precious time and money. Fortunately, there are plenty of digital tools available to help you make your business a lot easier.
Tech Tools to Help You Grow Your SME in Africa
In this article, we will talk about 5 Tech Tools to Help Grow Your SME in Africa.
- Customer Relationship Management
- Email Marketing
- Accounting Software
- Task Management tool
- Website Tracker
Customer Relationship Management
This is very important for any SME that wants to thrive. You need to have CRM software that helps to monitor, manage and check whatsoever your customer is doing. It also promotes a good customer relationship.
The CRM software helps you to know who opens, reads your emails, and also visits your website. The software helps you to check up on your customers and also have a good relationship with your clients. It helps you analyze your customer’s data. One useful tool is Hubspot which helps you connect to your customers better.
Email Marketing
It only makes sense to use Email Marketing to promote your SME to your potential customers. It is fast, easy, and quick and it’s the best way to help keep your customers and clients up to date on the latest developments in your business.
Email Marketing helps you to send content to your potential customers and eventually turn them into your paying customers. It helps you build customer relationships. There are a few email tools like Moosend, MailChimp, etc that help you to auto-generate emails and send them to your customers. It also helps you save time.
Accounting Software
To track your business effectively, you need to monitor your cash flow. After all, you started the business to make a profit. Tracking of your business can be done by one person, however, this will take up a lot of time, since the cashier or accountant will have to make calculations on their own.
This is why you need accounting software that will help to reduce the workload and also save you from making errors during computation. The software helps you do all the necessary calculations.
Nowadays, most accounting software is cloud-based, so you need not worry about it taking up too much space on your laptop or computer. All you need do is register online and you have access to your accounts anywhere and anytime. An example of accounting software is QuickBooks Online and this is favored by many SMEs.
It is user-friendly and incorporates easily with other apps. You only need an internet connection and a device.
Task Management Tool
This helps every SME’s in Africa just starting up to digitally track their activities, appointments, and also deadlines. Checking up from time to time if certain tasks have been completed or not can be time-consuming and very stressful that’s why the task management tool can help you.
It serves as a reminder of any upcoming task and event. It helps you to monitor tasks given to your employees to know if those tasks have been completed or not.
You don’t need to spend time calling your employees to check if the tasks have been completed.
Task Management tool helps you to progress in your business, it saves you money and time that can be channeled into doing other productive things for your business.
Website Tracker
A website Tracker helps you keep track of the number of people that visits your website. It helps you know who makes use of your website, and who enjoys the most and least traffic. For example organic search, referrals, or direct traffic.
Using a Website tracker helps you to make necessary adjustments and improvements if need be. Google Analytics is widely used by small business owners to track their businesses.
Conclusion
Having the right tech tools for your SME will only make life much easier for you and your business. There are a lot of business tech tools that have free trial options, so try out a few and find the one that best suits your business.
Kindly read other articles on using tech to grow your business in Africa on SME360.
