5 Must-have Social Tools for Smart Marketers in 2022
What are the must-have social tools for smart marketers? Continue reading this post to find out.
Social media has become an important part of our lives. It has created various platforms for everyone with a business to showcase their products or services. That’s why all marketers should have social tools to facilitate social media marketing.
Social tools help you track your business progress and make your life easier as a marketer. They help you reach a larger audience. You also use them to identify your weaknesses and strengths and provide solutions. Social tools make marketing effective, effortless, and productive because they can run campaigns effectively by themselves.
Must-have Social Tools for Smart Marketers in 2022
For you to be a smart marketer in 2022, you need to set marketing goals. Also, your content must be unique and different from your other competitors.
In this article, we would analyze 5 Must-have Social Tools for Smart Marketers in 2022;
- Buffer
- Hootsuite
- Falcon.io
- Google analytics
- Buzzsumo
BUFFER
Initially, buffer started as a scheduling tool for Twitter. Today, it supports all the major social media platforms like LinkedIn, Facebook, Instagram, etc. Buffer is a social media marketing tool that helps you schedule content on social media platforms. Also, it helps to publish your posts automatically based on your posting schedule.
Buffer has lots of impressive features which include:
- Saves time and makes your work easier. It does this by connecting a profile from each social networking platform and scheduling posts.
- You can review posts on social networking platforms and learn how to improve your posts.
- It allows you to upload custom videos and photos or utilize those pulled from the previous articles.
- You can add more than 20 team members.
- It allows you to post content even while browsing the web via the Buffer browser extension.
- Free trial on Buffer for first-time users.
HOOTSUITE
Hootsuite is one of the best and most popular social tools. It helps you manage and oversee all of your social media accounts from a single dashboard. As a smart marketer, you need this social tool to help you find, schedule, track, and manage your social media content easily. Using Hootsuite makes you productive as a marketer.
Hootsuite’s key features include:
- Securing all your login information, passwords, and profiles.
- It helps you to maintain a strong social media presence by scheduling multiple posts at once.
- Helps to save your content in the cloud by making sure that the approved content uploads at the scheduled time and date.
- You get to enjoy a free month’s trial.
- It allows you to assign tasks, draft out a social media calendar, and schedule updates.
- It also allows for collaboration across team members.
FALCON.IO
Falcon.io is a cloud-based social tool that provides solutions for marketers, entrepreneurs, business owners, and agencies. This tool comes with lots of amazing functionalities:
- Builds a strong online presence and helps you connect to your audience with ease.
- Creates paid and organic posts for all your social media platforms in one content calendar.
- Keeps track and manages your channels.
- Creates a platform where you can listen and engage with your social networks.
GOOGLE ANALYTICS
Google Analytics is one of the best social tools every smart marketer must have in 2022. It helps you to track the traffic to your website. Also, it gives a breakdown of how many people visited your website when you market your products on social networks.
It provides you with visitors’ data each time they visit your website and you also get to identify what they are doing on your website. This tool helps you track your customer’s behavior, device functionality, online content, etc. It is free to use, automatically collects and saves data, customizes, integrates with other social tools and platforms, etc.
BUZZSUMO
To be a smart marketer and different from your other competitors, you need to make research. Research is a very vital part of marketing. You need to stand out and that’s why you need Buzzsumo. Buzzsumo is a research tool that shows you how your content is doing, who views your content, and who shares it.
Sometimes, you might be overwhelmed when creating content. You intend to use it to market your products and reach your potential audience. That doesn’t guarantee you creating valid content. With Buzzsumo, you can increase the odds. It is one of the most powerful research tools in the social media space.
Key features
- Search for social media influencers related to your products.
- Track competitors and carry out an analysis based on their content.
- Get notified based on clicks, links, brand names, keywords, etc.
- Research contents that are frequently shared on social media platforms.
Conclusion
Social tools are lifesavers to entrepreneurs, marketers, agencies, etc. It’s important to invest in them because it makes your work effective, effortless, and productive. Do a lot of research, choose the social tool that works best for you, and make the best use of it. Meanwhile, check out other exciting articles on SME360.
