Web Analytics: What it is and its Benefits to Small Businesses in Africa
What is web analytics, and what benefits can small businesses enjoy from it? If you have these questions on your mind, this post was written for you. Continue reading.
The internet has made running businesses and publicizing products and services more exciting. Small businesses can now sell to customers on other continents through their websites with a few clicks. While owning a business website is great, you need a lot more to maximize profit.
This is where web analytics comes in. Web analytics helps you to improve and optimize your website to attract as much traffic as possible. This post will explain web analytics and show you some of its benefits to small businesses.
What is Web Analytics?
In simple terms, web analytics helps you to collect, process, and analyze your website data. It is a process that helps you to see how well your online marketing campaigns are doing. This process also allows you to see loopholes within your campaigns so that you can improve. It allows you to create customer profiles so that you can target them better to get more efficient with your campaigns.
Regardless of your business size, its success depends on your access to data and how well you use it. Proper utilization of web analytics allows your business to enjoy certain exciting benefits.
Benefits of Web Analytics to Small Businesses in Africa
Here are a few benefits small businesses in Africa can enjoy from properly utilizing web analytics:
Measuring online traffic
If you run a website, you want to know how many visitors your website has daily and where they are coming from. Thankfully, you can access all of these pieces of information with analytics. It informs you of the following:
- The number of website visitors per time.
- Where your visitors are coming from.
- What they do on your website.
- The amount of time they spend on your website.
Through this information, you can recognize which marketing activities are most productive. Focusing on these activities helps you to increase traffic to your website. Consequently, you increase sales and boost your business profits.
Track bounce rate
Another piece of information that analytics provides is bounce rate. This refers to users that visit your website without any interactions. When you have a high bounce rate, it could mean any of the following:
- Poor overall user experience.
- Inappropriate content for the user.
High bounce rates mean your website may not produce quality leads, affecting your overall sales. You should track bounce rates so that you can tailor your content to suit your target audience and improve user experience. Doing all of this helps to convert leads to customers, which increases your profit in the long run.
More efficient advertising
Advertising is a very important aspect of running a business. You might provide the best products or services, but without advertising, you wouldn’t make any sales. Advertising is now more complex than before. To make your advertising campaigns more efficient, you must utilize data effectively.
Web analytics helps you to figure out the best platforms to concentrate your advertising efforts. It also shows you the best times of the day to run your ads and the keywords to use for optimization. With all of these pieces of information at your disposal, you should run more efficient advertising campaigns. This will give you a better ROI and, ultimately, more profit.
Conversion Rate Optimization
You can improve your conversion rate optimization if you properly utilize the information you get from analytics. CRO focuses on ensuring that visitors carry out the tasks that you assign to them. It is calculated by dividing “received goals” by “number of users.”
You can measure a wide array of conversions on your website depending on your goals. Here is a list of the most common conversions that businesses measure using analytics:
- All the steps within the sales funnel.
- Bids and offers.
- Brochure downloads.
- Clicks on text links.
- Contacts from contact forms.
- Event registrations.
- Leads.
- Newsletter sign-ups.
- Registrations.
- Shares on social media.
- Spent time on a website.
- Video Views.
When you take these factors into consideration, it helps you to improve the overall performance of your website.
Conclusion
Web analytics is essential if your business has a website. This post has explained web analytics and a few benefits you can enjoy from this concept. What other benefits do you know? Kindly leave them in the comments section. Meanwhile, feel free to check other articles on SME360.
