Traditional Marketing Vs Digital Marketing
Traditional marketing is any form of marketing that is implemented offline. It is not only one of the oldest forms of marketing, but also one of the most researched of all time by people across the world.
Some marketers tend to use this approach of marketing I think because it’s tested and trusted like many other traditional concepts. Everyone encounters some form of traditional marketing one way or another in their everyday lives, whether it’s seeing an advert on Television or your daily newspaper.
Traditional marketing plays a vital part in reaching most local audiences. Till date, it is reported that cold calls remain a major method to generate warm leads and hot sales, my sales department can actually testify to that. Even as the digital revolution continues to boom, traditional marketing has hardly gone missing.
Many marketers recognize how traditional marketing techniques hold value and relevance, especially when combined with online strategies.
Major examples of traditional marketing strategies
Radio and Television Marketing
Television and radio have always been a part of our lives and often these two media add some beauty to it. Although there has been a transition of the era to the digital age, humans still cannot just let go of radio and television, making marketing through television and radio is still continuous.
This marketing strategy can reach a very large number of listeners and viewers in a relatively short time. What you really need to consider in marketing via radio and television is that your ad must be so attractive that it can make people take action after hearing and seeing your advert.
Marketing in Public Places
The last traditional marketing strategy that you certainly shouldn’t miss is marketing in public places through posters, leaflets, banners, business cards, and many other marketing tools. Everything is a marketing tool that has proven effective as long as the design and other elements are right.
Door-to-door sales
Whether or not you believe, door-to-door sales are not dead, and it still provides effective results for sales. Some people still promote their business directly from door to door by distributing catalogues, flyers, brochures, and other promotional materials. People still spread their promotion directly like, tucking in a brochure on the fence of the house.
This turned out to be very effective for promotion in many ways. However, don’t forget to also provide information that is effective and useful.
Why Digital Marketing Is More Efficient Than Traditional Marketing
Digital marketing since its evolution has proven that it has the capability to get the needed result far more than traditional marketing. So in points that follow, we shall be looking at some advantages of digital marketing over its counterpart.
Wide reach to global Audience
In the traditional marketing era, small scale companies or organizations were only limited to their local audiences. That is, consumers limited to a particular geography could only be targeted, either through newspaper advert, door to door marketing etc, Whereas, in a digital marketing world, with the presence of social media, websites and emails anybody with a mobile phone and data can easily target audiences in any part of the world. This is far cheaper when compared to traditional marketing.
Accelerated conversion rate
With a website, your customers are only ever a few clicks away from making a purchase. Unlike the traditional market which requires people to get up and make a phone call, or go to a shop. With digital marketing, all you have to do is send a message from wherever you are. It can be seamless and immediate
Easy Communication
Digital marketing affords you the opportunity to communicate directly with the customers who see your content unlike traditional marketing, notably through website comments, reviews, social media posts and so on. With this, customers know that you care about what they say and think, which makes them feel respected and part of the community you’re trying to build. It also allows you to gather invaluable information on customers’ opinions and preferences.
Success can be Monitored with Accuracy
In traditional marketing, there are barely any trustworthy tools to analyze the success of the marketing campaigns. But with the presence of data analytics, it is now possible to track the effectiveness of the marketing campaigns with accuracy. Advanced tools have made it possible to measure, track and also illustrate the progress of the marketing campaigns in detailed graphics.
Monitoring and measuring campaign results helps the businesses to get a better view of how their campaign is faring. It also allows marketers to analyze the areas of improvement for a better outcome in the future. Therefore companies and industries around the world, considering that the importance of going online is obvious, are now shifting very rapidly, from traditional marketing towards digital marketing.
Affordability
The cost of running a traditional marketing ad when compared to a digital marketing ad can be very huge. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. We have done this over and over again and the result with digital marketing ad has been amazing.
