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5 Reasons Why Every Entrepreneur Must Learn Copywriting

by Rejoice Obike

April 1, 2021 1

Having a good product is one thing but convincing your customers to buy is a whole new ball game. This is why your proficiency in selling comes in handy. Well-written and engaging words are important to every business. This is why copywriting plays a part in every way for your business, from brochures, blogs, and brand messaging, to product descriptions and social media posts which are just as valuable though often overlooked. And even for your website – the centre of your marketing and sales.

Copywriting is the writing that gets people to engage with the specific call-to-action you present on your website. Your call-to-action could be to make a purchase, subscribe to your email list, or contact you about interest in a specific product or service. Copywriting can be found in your sales copy (landing page or email), advertising, or direct marketing. 

Being a persuasive writer can save you lots of time and lead to a significant increase in your revenue. While content writing is aimed to educate and build brand awareness, the primary purpose of copywriting is to convert readers into subscribers or even customers. Whenever you want your potential customers to take action, you need to convince them through compelling writing.

Here are some reasons why you need copywriting skills:

5 Reasons Why Every Entrepreneur Must Learn Copywriting

Get Deep Understanding of Your Niche:

Creating great copy requires an in-depth understanding of the niche and subject matters within your niche. Copywriting allows you to create the perfect balance between information and relatability.  As a just business owner, your understanding of your niche, especially for smaller, less popular niches, maybe shallow. But as a copywriter, you can make sure to do your research when creating a copy. This leads to you doing in-depth research of your niche to gain an understanding of your audience.

Helps You Express Your Unique Selling Point:

Unique Selling Point is what makes your business different from everyone else in the market. A strong unique selling proposition can help you attract and retain customers.

Copywriting lets you express your brand personality and unique selling point. With copywriting, you can promote your strengths, specialities and value proposition. At the same time, you can address your market’s specific conditions to show you understand the consumer perspective. Talk about their needs and how you can help. Customised information will make sure your brand is memorable and distinct from all your other competitors in the same niche.

It Helps You Craft Your Brand Image in a Memorable Way:

Brand image refers to how you want to portray your brand to its audience. It affects the customer’s perception of your brand and reflects on their buying habits. As a copywriter, you can understand the image that you can try to put forward and work to create that image through the content.

Content reflects brand image through tone, language and relatability. Content that is average will reflect your company in a substandard manner. It also applies to a copy that is rushed, sloppy or error-ridden. Copywriting involves choosing your words carefully because there is simply no room for waste. Every word that you use should matter and be relevant to building your brand image online.    

First Impressions Matter:

Every sentence on your website has to serve a purpose to get readers hooked. You only get one chance to create the right impression, and you have to be purposeful at what you write. Readers look for quality information and insights. As a copywriter, you would get to provide the right information and the benefits of your service/product.

You will know how to create the necessary tone and encourage users to take necessary action. For example, an About Us page is meant to be informative, while the products page is meant to sell.  With copywriting knowledge, you will learn the difference in being able to create unique content accordingly.

Unique insight into the audience’s frame of mind

Copywriting is about communicating with your brand’s audience. As such, copy that basically follows a mundane format combined with average content is clearly not the way to go.

By simply just stating facts about your company and products, your audience tends to zone out. This is ineffective as most audiences expect personalised content. As a copywriter, you need to know how to write for different audiences; the content for a bakery will not be in the same tone as the content you would create for an IT company.

Copywriting is not about the company; it’s about the consumers’ view of the company. It gives consumers a peek into a brand and lets businesses show them why they’re worth the consumer’s time.

Conclusion:

By focusing on your customer, you’ll also be able to grab their attention more efficiently. At its core, that’s what good copywriting is all about. A strong headline, powerful opening lines, or open loops are effective ways to spark your reader’s curiosity.