5 Digital Marketing Strategies for SMEs in Africa 2022
Looking for digital marketing strategies for SMEs in Africa this year? Continue reading this post to find five important strategies you can adopt.
Many businesses are coming to the realization that digital marketing is as important as making sales. It is common to see many SMEs ignore marketing. Doing this leads to businesses miscommunicating what their brand is about and they might end up losing customers. There are many ways to influence buying decisions, which include brand awareness and targeting the right audience.
Running a business without a digital strategy can be confusing. In an age of digitization, studies have shown that 41% of local businesses depend on social media to drive sales. Also, 74% of consumers rely on social media to guide their purchasing decisions.
Digital Marketing Strategies for SMEs in Africa 2022
Are you looking for strategies to attract clients, whether you’ve just launched a small business or opened a café? Then digital marketing is a great place to start. A small business that conducts most or all of its business online must have a digital marketing strategy. Here are 5 digital marketing strategies for SMEs:
Have a Website
A website is the web version of a physical brick-and-mortar store. As such, its value in the digital marketplace cannot be overstated. The best feature is that it is inexpensive to set up and draws potential consumers from all around the world.
Customers form an impression of your brand based on the appearance or packaging of your online store (website). This is similar to what they do at a brick and mortar store.
Visitors to your website will learn everything they need to know about your products or services, including the value you deliver to customers. In other words, the design of your website must be comparable to that of your competition. It must be user-friendly and mobile-friendly.
Furthermore, if you are a business owner without a website, make preparations to obtain one as soon as possible, as it will improve your trustworthiness.
Be Active on Social Media
Small businesses can use social media to communicate with their target audience. It has the potential to boost your business if done correctly. To dominate their local market, small businesses use social media to recruit, engage, and keep clients.
Customers are necessary for a small firm to expand. It would be difficult for a firm to survive without a consumer. If you want to reach a broader audience, you should always engage with customers on a regular basis. It doesn’t increase revenue, but it raises public knowledge of your company’s vision and goals. It is recommended that a new business spend at least 3 hours each day on social media connecting with its target audience.
You can begin by sharing entertaining photographs on social media sites such as Facebook. People are drawn in by engaging images and videos, which you can follow up with status updates and customer success stories. Customers’ questions can be shared on Twitter. You can conquer YouTube with user-generated and your own brand video content. You can use Instagram to provide a high-resolution photograph that demonstrates who you are and what you can offer the public.
Create an Email List
One of the most cost-effective marketing methods is email marketing. It’s simple to use, gives you complete control, and allows you to communicate directly with your customers. Email is a terrific method to stay in touch with current customers and one of the most efficient ways to convert potential customers to customers, whether you run an online shop, blog, or services website.
The email list is at the heart of every email marketing campaign, and having a high-quality email list may make all the difference in terms of conversions and campaign ROI. It takes time and work to build an engaged email list, but it’s well worth the effort.
Video Marketing is an Effective Tool
For years, video has been a strategic approach to contact customers on social media, and it’s not going away anytime soon. Brands can engage with their customers in new ways thanks to platforms like TikTok and Instagram. “Show, don’t tell,” I always tell people, based on my experience. Customers don’t always read the captions, especially on social media. In a video, say what you need to say.
Video editing trends change all the time, so make sure your video crew stays up to date to stand out in a sea of material. Keep in mind that participation is essential. You want your customers to respond to your message by commenting, liking, and/or sharing it, not just viewing it.
Content Marketing
Content marketing entails creating unique, insightful, and engaging material for your target audience. Give details about your company as well as your industry. Every other competitor may be only concerned with sales. Content marketing, on the other hand, results in sales and brand loyalty.
By consistently offering valuable information to your audience, you may earn their confidence and loyalty. Website material, instructive blogs, video content, and social media posts are all examples of content marketing. Chorddigital can help you create distinctive content for your brand if you’re worried about it. We have content development experts who will create original and engaging material for your brand across all platforms.
Conclusion
Any advertising and marketing campaign’s ultimate goal is to create genuine, human connections. Your strategy and communication medium may evolve with time and technological advancement, but your goal remains constant. However, these digital strategies won’t work automatically. It requires time, effort, and commitment. Don’t forget to check out SME360 for other articles on how to grow your small business.
