6 Reasons You Should Have a Strong LinkedIn Profile
Why should you have a strong LinkedIn profile? Read this post as it will provide you with six important reasons.
These days, a complete and comprehensive digital picture of enterprises and firms is in high demand. Many businesses are seeing the value of having the company’s face represented on social media by workers at all levels who are actively engaging with clients and prospects. These connections foster relationships with clients, prospects, and new hires, and they keep your firm at the forefront of their minds. Enter LinkedIn.
LinkedIn is the most popular social media platform for helping people create their professional networks, with almost 600 million users. If you’re wondering if you should join LinkedIn right now, the answer is a resounding Yes!
Reasons Why You Should Have a Strong LinkedIn Profile
Here are six reasons why you need to update your LinkedIn profile right now:
To expand your professional network and establish a positive public image
Your professional network is a group of people with whom you’ve developed professional contacts. These people can assist you in getting a job or internship or introduce you to others in their network who can help you advance in your career. Sometimes they even do both. Your network can also provide you with information about potential employees, partnerships, references, and letters of recommendation (and so much more).
LinkedIn is a terrific tool to develop, manage, and grow your professional network, which can help you advance in your career. It is an excellent platform for your company to showcase its combined knowledge. If profiles are kept up to date with abilities, experience, endorsements, and accomplishments, prospects, clients, and others may view each employee’s expertise. Your employees can also post news updates, job vacancies, and new hires to demonstrate the company’s progress. This not only gets your organization in front of your niche but also prospects clients and job seekers looking for work.
To boost search engine visibility and establish an online presence
Having an online presence matters a lot for pretty much anything today. Recruiters and hiring managers may not want to look at your Instagram or TikTok, but you do want them to look at your LinkedIn page. If you own a business, when you call for job applications, your potential employees will almost certainly Google you, and your profile will most likely appear at the top of the search results. Use your profile to showcase the positions you’ve held and the skills you’ve acquired, to show off a portfolio or project you’re proud of, and to let anyone who comes looking know that you have an online presence.
If you own a business, one of the few ways your employee can boost your company’s visibility here is by updating their LinkedIn profile to include you as their employer. This makes it easier for anybody to find your Company Page and learn all about you. There are various ways for your employees to improve the exposure and reach of your company. For example, they can give a brief description of your organization in their profile’s experience sections, include company keywords in the job description, and even include a link to your website. Employees can also subscribe to the Company Page so that it appears in their profile’s Interests section, share thought leadership created by colleagues, network with coworkers, and give each other accolades for relevant abilities.
This way, when your company’s name is searched, the LinkedIn Profile page for your company will appear among the first few results. The more this search engine is used, the more you’ll be able to demonstrate that your company is a well-rounded and capable partner.
To look for work or an internship
LinkedIn has a job board where you can look for internships and job openings and apply for them. You may not know this but about three employees are hired every minute on LinkedIn. Many firms list job openings directly on LinkedIn, so you can apply for jobs simply by forwarding your LinkedIn profile to them (just make sure your resume is attached as well). LinkedIn can also give you job alerts based on your preferences.
Now even if job searchers aren’t actively hunting for work, they’ll nearly always use LinkedIn to investigate your company and its employees. Prospective workers want to learn about your company’s culture and meet the people they’ll be working with. The most effective employer branding highlights what it’s like to work for a company, and LinkedIn is a terrific tool for candidates to get a sense of this by browsing through your team.
To set yourself apart from the competition and expand your brand’s reach
Only 9% of high school pupils and 26% of college students use LinkedIn, according to the Pew Research Center. The number of businesses that use LinkedIn is also not that great. This means you have a better chance of standing out and being noticed above other people in your peer group.
Don’t know who to invite to your network? All you have to do is start posting material and engaging with people on the network. Your post will rise to the top of people’s news feeds if it generates more involvement (likes, comments, and shares). That means that simply by commenting on a post, more people will reach out to be part of your network.
To receive advice, support, and recommendations, as well as to increase traffic to your website
Join professional and interest-based groups on LinkedIn to connect with other people and brands who have similar interests to yours. This way, you can ask questions, share your thoughts, and expand your network.
LinkedIn is also always a top referral for B2B and professional services websites. It brings a large percentage of traffic to their sites, especially when corporate updates are provided on a regular basis. If you have a business, your reach will grow quickly. This is because your employees become more active on LinkedIn, connect with your company’s posts and share your blog articles. All these will translate into more traffic to your websites.
To conduct research on your potential boss or company, as well as lead generation
LinkedIn has 61 million senior-level decision-makers. If you’re interested in knowing more about a job, company, or individual, look them up on LinkedIn. Doing this affords you the opportunity to learn about them. Connecting with people on LinkedIn also gives you insight into their brand and what it’s like to work with them. All of this material can be used in an interview to demonstrate that you have done your homework.
Additionally, LinkedIn will display all of the people in your network who are presently or formerly employed at the organization. This allows you to contact them to learn more about what it’s like to work there. They may also be able to supply you with a referral or recommendation that will help you get hired.
The platform makes it simple for your potential boss to communicate with you in the future if the need arises.
Conclusion
In today’s landscape, having a strong LinkedIn presence is a necessity. Failure to be consistent with updating your LinkedIn profile results in missing out on a lot of opportunities. Even if you’re not a social butterfly, make an effort to maintain your LinkedIn profile up to date. We know you can do it, we are rooting for you.
Feel free to check out other exciting and insightful articles at SME360 to help improve your business.
