Snapchat 523 Program for Content Creators 2022
The Black Creator Accelerator will provide 25 aspiring Black creators with a $10k/month stipend to pursue creative endeavours and get connected with opportunities to launch sustainable, full-fledged careers.
The goal is to provide them with industry knowledge, resources, mentorship, and opportunities to jumpstart their careers. Selected applicants will receive hands-on training and educational workshops from industry experts that work on a variety of products at Snapchat — from Discover, to Stories, to Spotlight, and Maps. Creators will learn how to use these different offerings to create great content, surface their profiles, grow their audiences, and more.
Aim and Benefits of Snapchat 523 Program
- The Black Creator Accelerator will provide 25 aspiring Black creators with a $10k/month stipend to pursue creative endeavors and get connected with opportunities to launch sustainable, full-fledged careers.
- In addition, Google Pixel, Westbrook Media, and UNCMMN will work with Snapchat to enrich the educational curriculum and create tailored workshops for participants.
Requirements for Snapchat 523 Program Qualification
- Applicant should be at least 18 years old
- Self-identify as Black
- Emerging creator
- Someone at the beginning of their content journey who is creating, iterating, and improving over time with little outside guidance
- Seeking to become a professional creator
- History of abiding by community guidelines (on Snapchat)
- Creates positive content that aligns with Snapchat’s values (empathy, kindness, creativity)
Selection Criteria
To establish an equitable selection process, applicants will be evaluated holistically by a cross-functional group of Snapchat team members based on the following criteria:
- Having a unique and consistent voice
- Alignment with Snapchat’s values
- Clear vision for future career goals
