5 Ways Business Owners Can Be Innovative During A Pandemic

In the present state of the world, businesses are bound to suffer a great deal because of an almost complete lockdown of the economy.

And so, it is important for business owners to be a step ahead to sustain relevance in such a time. Being innovative is not really a herculean task, It is just being creative and resourceful at the same time.

These are a few ways to be innovative during a pandemic such as COVID 19  pandemic facing the world presently.

1. VLOG ABOUT YOUR PRODUCT

 In our time, Youtube is fast becoming one of the most used apps all over the world. Doing regular posts on Youtube either recorded or stream live videos to share your expertise with your audience. Your information is therefore available to people all over the world, with a growing number of followers you are likely to have a growing number of customers or at least people who see your information as viable. if you grow on this platform you can begin to make money through ads and sponsorship.

2. SHIFT YOUR SALES STRATEGY ONLINE

Due to the nature of the pandemic people are expected to retire to the safety of their homes. Meaning very minimal buying and selling and in some sectors, almost none but delivery services can still work meaning you have to devise a way by which your sales can be carried on. Shifting all sales strategy online is your most reliable option as the world has become a global village and customers both old and new can make orders online and create awareness as well. You could get a digital marketer to go on with the tricks of the trade on behalf of your business in this season.

3. UPSKILL YOUR STAFF

For some, this is a holiday to eat food and get fat but for more productive people this is a time to upgrade themselves. There are several online courses you could to engage your staff in. You can train your staff on additional skills which could make them more effective and productive rather than hiring more staff. Whatever area of your business they handle you can give them further training during this period, online of course. When returning back to work everyone would resume with new skills and knowledge.

4. SHARE YOUR EXPERTISE

You could share your knowledge on various platforms. Blogging is such an easy thing now thanks to websites like medium.com. You can share knowledge and start having serious engagements. You could also host webinars.

Hosting webinars that is, holding online seminars, you can choose applications such as Zoom, Whatsapp even stream directly on Youtube. People doubt the effectiveness of webinars as against seminars where things are explained and demonstrated in front of them. However, your webinars can now come in the form of videos which is just as explanatory.

5. SUPPLY OTHER PRODUCTS THAT ARE USEFUL FOR THE PANDEMIC

You could shift a bit from the product that you normally supply especially if they would be in very low demand during the pandemic. Like makeup products and switch to fancy hand sanitizers or fancy face masks. To make money while everyone is at home would take more than just having products but having the right products.

For everything with a beginning there is an end, so will this pandemic go like those that came before it. In the meantime, make the most of each day. Being innovative is the only way to remain relevant in times such as this.