The new year requires planning if you intend to stay in continuity and for businesses to stay afloat, then you need customers or clients. One of the best ways of getting more customers at a low cost is going online.
To get started, you need to ramp up your online presence through social media and other media platforms. Once this has been done, then you can design your lead magnet to attract your ideal customers.
What are lead magnets? Lead magnets are offerings you can give customers so that they leave their data like phone numbers or emails. This magnet can be integrated with your website and many other channels.
As a business you can design white papers or research that are relevant for your industry, even a simple how-to or free guide can make potential customers give out their basic data on your website or social media pages. Remember you don’t own those platforms and anything can happen.
This data has many advantages for both your marketing and sales. The leads gotten can be divided into two which are your sales leads and marketing leads.
Next, create an excel colour-coded sheet with data of customers’ details and notes to add. This way you get to check up and follow up with customers so you know who is still pending or who you need to be with on a discovery call (to access their needs and see if your product is a good fit).
Those sales lead that cannot be converted immediately go back to your pool where you hit them up with more content.
Second, invest in content marketing because more and more people are tired of people being sold to. The YouTube ads, google ads, Facebook ads are everywhere with people skipping them. However, content marketing helps introduce your product and services to more people.
Content marketing involves identifying your target audience and designing a persona and creating content suited for your audience. If you are confused about how to create content, then you can visit Google trends or Quora.
Content shouldn’t be module up in sales and showing your products. Your content should be telling people how they can be better or achieve more by using your product. It should be transforming because you trigger the part of their emotion associated with buying.
For your content – Carousels can be used on Instagram as well as LinkedIn.
Third, organise industry events online
Organising industry events are perfect ways to get new and prospective industry which can be free and absolute zero cost.
Some of the things you can do are to invite influential speakers in your industry and encourage people to register for this event. To take it up a notch, you can partner with business newspapers or agencies or magazines and have their logo on your event while offering several benefits for them in return like access to your pool of audience at no cost.
These industry events open up your business name in your niche and get people talking about your brand. This will also pose as a source of customers to your business and keep you top of the mind.
Furthermore, you can run social media ads – with as low as N5000; you can start running ads to get you, new customers, from your ads you can either redirect them to your social media pages and direct messages and even websites or channels where you can easily respond to such as website or WhatsApp with new payment features and product catalogue.
The aim is to gather as much data as possible and use them to build several lists that you can upsell and cross-sell to.
Display reviews and Badges.
If you have worked for several individuals and customers. Then you can upload on your IG highlights or at the bottom of your webpage or even during checkouts. People buy into results because it is a validation of trust. It assures them that your product will deliver.
In all businesses that would thrive in 2021 have to incorporate all these strategies into their 2021 plans and vision board. Even if turbulent times do arrive, it won’t off the wall because you have done the work.