Being a blogger can be very fulfilling, especially for those who make money blogging. Sounds too good to be true? Perhaps you’ve started a blog because you heard it’s an easy way to generate income. Or, you have an established blog and you’re finding ways to monetize it. Whichever category you fall into, this article will show you various steps you can take to make money blogging in 2021.
Before delving into this, let’s take a look at how you can establish and position your blog in a way that will generate income.
How to choose the appropriate blogging niche
- Determine your audience buying potential
Offering valuable products people are willing to pay for means it’s one that solves their problems. As a blogger, you must first understand your audience’s challenges to be able to profer a solution. Determining this requires you to know the budget of your target audience and how much they’ll be willing to spend on your products.
- Determine your professional leverage
What advantage do you possess that gives you an edge over others in the blogging industry? Answering this question will help you leverage your unique selling point in choosing the right niche. Being a successful blogger means being a person of influence. To be influential, you need strategic networks, connections, and professional experience. Leveraging all of these helps tremendously.
- Determine the market demand
Thriving as a blogger goes beyond blogging about topics that interest you. You also have to put into consideration topics that would interest your target audience. At the end of the day, it really isn’t about you but them. Conduct some research on the subject matter your prospective target audience is interested in. Afterward, create content around these topics.
How To Make Money Blogging
Sell eBooks
One of the sales strategies of top bloggers is creating and selling personal products like eBooks. How do you go about this? All you have to do is decide on a topic your audience will find useful and create an eBook out of it. One rule of creating eBooks that sell is to ensure the topic is related to your audience’s needs and provide answers to their questions.
Another way to go about this is by compiling your top blog posts into an eBook and selling it on your blog or other publishing platforms.
Affiliate Marketing
Affiliate marketing is another way to make money blogging. In simple terms, affiliate marketing for bloggers means monetizing content and earning a living by promoting products. Affiliate marketing helps brands and businesses drive awareness and sales for their products and services cost-effectively.
With affiliate marketing, you get to:
- Write about a product or service on your blog.
- Share it with a personalized tracking link.
- Earn a commission for every sale made via your personalized link.
For instance, you write a blog post reviewing a book, product, or service and link to the product using your affiliate link. If your post/review convinces your audience to purchase the product using your link, you get a commission on every sale made through your link.
Sponsored Content
Sponsored content is when a brand or business pays you to create an article that’s either on a topic related to them or a topic about their product or services. In such sponsored article, the services or products sold by such brand is the center of focus. It tells readers all they need to know about such products and services. Sponsored content is a tested and proven means to make money blogging for every established and aspiring blogger out there. What’s more? It’s a mutually beneficial relationship between the blogger and the advertiser.
One thing to bear in mind when writing a sponsored content is – it has to provide real value to the readers. In addition, it must be unique and not come across as you pressuring readers to buy. If you own a blog where you’ve built audience trust, convincing your audience to buy won’t be as challenging. It means you’ve gotten to the point where they trust your judgment and recommendations on any product.
Advertisement
Displaying advertisements on your blog is arguably one of the easiest ways to make money blogging. With the average person spending at least 24 hours a week online, getting ads in front of readers is made easy. One of the most popular channels for advertising on your blog is Google Adsense. To get started, simply sign up and proceed to place the code provided by Google on your blog where you want the advert to pop up.
With Google Adsense, however, you have no control over what is being advertised on your blog. If you are a blogger interested in staying true to your brand’s purpose, you might want to explore other means of advert placements. In other words, go for ads platforms that provide industry-specific ads content. The key is to display ads closely related to your current audience or that of the audience you’re trying to reach.
Offer Services
You can offer certain services based on your skills as a blogger and content creator. You can render services like content writing, SEO, web designing, e.t.c. Most businesses and brands today depend solely on content to drive awareness and sales to their brands. Offering them such services can be a great way to earn some income as a blogger. To make things easier, you can always create a page on your blog to list out your services so prospective clients can reach out to you for these services.
Furthermore, ensure you make it easy for prospective clients to contact you and inquire more about the services you render.
Conclusion
Having established the various ways you can make money blogging, which of these options are you willing to explore? Tell us in the comments.