Would you like to start a digital marketing agency? Digital marketing is the promotion of a business or brand using online platforms like emails, social media, a website, etc.
In practice, it involves creating and promoting marketing campaigns on online devices like computers, tablets, and phones.
Today, digital marketing has become an essential form of marketing and strategy for any business. No matter the size of your business, digital marketing is undeniably essential to the growth of your business.
With billions of people online, businesses are now taking advantage of the vast opportunities available on the internet. Businesses can now connect with their audience and sell their products and services directly to their customers.
According to reports, the global digital marketing market was valued at $290 – $300 billion as of 2019.
Promoting your business through digital marketing means that you can get eyeballs on your business both locally and internationally.
Many businesses look for the professional services of a digital marketing agency to help them push their business online.
Are you looking to start a digital marketing agency in Nigeria? Starting a digital marketing agency is like starting any business. It takes hard work, commitment, discipline, and most importantly, knowledge.
This article would guide you through a quick step-by-step approach to starting your digital marketing agency and running a successful business today. Let’s dive in.
Steps on How to Start A Digital Marketing Agency in Nigeria
Starting a digital marketing agency is not just running many ads online for different clients. It involves being armed with the necessary knowledge and tools you need to succeed.
Here’s a step-by-step guide on how to start your digital marketing agency:
- Define your goals
- Find your niche
- Register your business
- Get an online presence
- Network
- Promote your digital marketing agency
- Find new customers
Define Your Goals
The first step to starting a digital marketing agency, just like any business, is to define your goals.
To become successful in the digital marketing industry, you must have clear goals that define where you are headed. Understanding this will give you direction and keep you motivated when going through rough patches. It will also help you know where to channel your time, resources, and energy.
In setting your goals, you want to make sure they are clearly defined. Set SMART short and long-term goals for your digital marketing agency business. Ask yourself a few questions; What is the number of clients you want by the end of the year?
How much do you want to make by the end of the year? Where do you want to be in 10 years? Clearly define your goals and objectives and work towards achieving them.
Find Your Niche
When starting, it is tempting to do everything and sell to everyone. But setting a focus will help you stand out of the crowd and increase your efficiency.
To find your niche, it is important to answer these questions:
- Who are you targeting? Will you be targeting small businesses? Or perhaps e-commerce businesses? Do you want to focus on FMCG’s?
- What makes your digital agency unique? Are you solely focused on content marketing, social media marketing, or perhaps SEO?
Knowing who you are and the value you bring is an important step to help you build a profitable business. It also helps your audience easily identify the value you bring.
Register your Business
Next, it is important to get your digital marketing agency business registered with the Corporate Affairs Commission. Doing this means you are certified by law to operate as a business.
Get an Online Presence
Of course, as a digital agency, having an online presence is very important. You want to have a website that gets you leads and generates income. It is important to build a quality website that is appealing to potential clients.
Through your website, potential clients get to know who you are and all you offer. Your website should be engaging, valuable, and easy to navigate. It should contain some of the finest works that will wow your potential clients. Include some work that you’ve done in the past. If you don’t have a portfolio, you need to start creating one.
You would also need a professional email and a social media account. Social media has become a necessity in the world of business. You also want to make sure you choose the right social media platforms to reach the right audience.
Network
Your next client might come from a conference or a seminar. Don’t miss any chance to connect and network with people. Connect with people using your online platforms, attend meetings and keep your eyes on the latest market opportunities. You can also partner with other people in your field and leverage their experience.
Promote Your Digital Marketing Agency
As a new digital marketing agency, you want to get your name out in the market. Promoting your business will get people to know who you are and what you offer.
There are many ways to promote your business. You can utilize social media ads like Facebook, Instagram, and LinkedIn Ads. Also, you can make use of Google Ads.
There are several other ways to promote your digital marketing agency. They include using email marketing, guest blogging, and social media marketing.
Find New Customers
Lastly, find new customers. What is a business without customers? One way to constantly get clients is to create a funnel. Your website should have your contact details and address so the clients can contact you easily. Through the effective promotion of your digital marketing agency, you can get quality leads that will translate to customers. Offer valuable products that will attract new leads. Ensure you communicate your value proposition clearly so that clients know the value they are getting from your digital marketing agency.
Conclusion
Digital marketing is a lucrative business in Nigeria and the world. Here’s a quick recap of everything: Define your goals and objectives, find your niche, register your business, get an online presence, network, promote your agency and find new customers
Do you have any questions or suggestions on SMEs in Nigeria? Kindly drop them in the comment section below!