As a small business owner in Nigeria, it is essential to adopt some marketing tips for small businesses. Not only do these tips help you attract the right customers for your business, but they also help to put the right business structure in place. This way, your business receives all the visibility and growth you so desire.
Marketing Tips for Small Businesses in Nigeria
Let’s take a look at some of these marketing tips for small businesses in Nigeria.
Understand Your Market
It’s almost impossible to adopt other marketing tips for small businesses without a clear understanding of your market. Knowing everything about your target market will help put the right structure to grow your business. To understand your market better, here are some questions to ask yourself:
- What market do you hope to serve?
- Do they have specific needs?
- What solution will your business proffer to meet these needs?
- Who are your competitions?
- What strategies are your competitors adapting to meet the market’s needs?
- How can you improve upon what your competitors already provide? E.t.c.
Finding answers to these questions and more will help you put things in perspective and understand your market better.
Set Your Marketing Goals And Budget
As a small business owner, setting a marketing goal and budget helps you define what you want to achieve in your business. When setting goals, adopt the SMART method of goal setting. SMART means your goals should be Specific, Measurable, Attainable, Relevant, and Time-based. Setting SMART goals is one of the essential marketing tips for small businesses.
In addition to setting SMART goals, you should also allocate a budget to all your marketing activities.
Adopt Email Marketing
One of the most cost-effective marketing tips for small businesses is Email Marketing. Mailchimp defines Email Marketing as a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.
Building an email list grants you direct contact with your customers. What’s more? It is quite easy to manage. Regardless of what business sector you’re into, a great way to constantly stay in touch with your customers is through email. Also, it helps you to win over your business’ potential customers.
A successful email marketing campaign revolves around an email list. With an email list, conversion becomes easier, and you get the desired return for your campaign. Growing an email list sometimes takes time and effort. However, the result is worth it when done the right way.
Be Active On Social Media
If, as a business owner, you aren’t leveraging social media, you’re missing out a lot. Virtually all today’s businesses have a social media presence. Some have built their entire businesses on different social media platforms.
As a small business owner in Nigeria, social media marketing helps boost and enhance your business’s growth. While there are several reasons why businesses need social media, the most common reason is to access more customers and client base. The more your customers, the more your prominence and credibility in your business field.
Moreover, the most popular social media platforms are free to use. All you have to do is build your audience on whichever platform best suits your business.
Google My Business
With Google My Business, you get a business listing. However, it doesn’t end there. Your business profile helps you to connect with customers across Google search and maps easily. If you’re a business owner targeting local markets, Google My Business is one of the best marketing mediums to adopt.
Pay Attention To Data
As you may have heard, times without numbers – Data doesn’t lie. The importance of data to your business growth cannot be overemphasized. Numbers play a major role in the success of all your marketing endeavors. Through the help of your business metrics, you can decipher what is working and what isn’t as a small business owner.
As vital as data is to your business, data analysis can be quite a daunting task to perform. However, you can make things easier by starting with biannual reports. While at it, ensure to emphasize in-depth details of your business over the stipulated period. Once you can analyze your data trend, figuring out your next course of action in your marketing plan becomes easier.
Identify Your Unique Selling Point (USP)
Wikipedia defines a unique selling point as a marketing strategy of informing customers about how your brand or product is superior to your competitors. Your USP gives your customers a reason to pay for your products or services.
As a small business owner, it is important to list out those unique qualities your business possesses. In addition to this, you need to find a way to communicate these qualities to your potential customers.
Your unique selling point can be a new offering or even an exceptional service you provide your clients. Here are a few questions to help you identify your unique selling point:
- What stands out the most for you about your products and services?
- What unique skills or knowledge do you possess?
- Why do your customers patronize you instead of your competitors?
- What do your customers stand to benefit from purchasing your products/services? E.t.c.
Conclusion
With the right structure in place, your small business is bound to experience tremendous growth. Whether you’re an aspiring business owner or you already started your business, the tips above will help set you on the right track.