Do you know about the benefits of Clubhouse to your business?
Clubhouse is making waves as the next big social media platform with around 2 million weekly users since its debut in March 2020.
So what is the Clubhouse app? What are the benefits of Clubhouse to a business owner or entrepreneur?
This article will explore what the Clubhouse app is, how it works, and the benefits of Clubhouse to your business.
What is the Clubhouse app?
Clubhouse is an audio-only social media platform, meaning there are no videos and no images. The app only goes as far as a profile picture.
Interestingly, Clubhouse was made as an exclusive app to target high-profile individuals and had celebrities like Oprah Winfrey and Elon Musk as its first users.
You might wonder, how is an audio-only app an interesting social media platform? Despite its audio-only features, the app has gotten about 8.1 million downloads as of February 16th, 2021.
Clubhouse functions are similar to a podcast and a live chat room. It lets users create rooms and clubs for discussions. It could be from a few people to as many people as possible. These discussions are live and so are not recorded.
A Clubhouse user can create a room about a topic and invite guests to speak. You can listen to conversations from influential people like Elon Musk and Mark Zuckerberg and move through different rooms.
To join Clubhouse, you will need an invitation from an existing user. Also, it is only available on IOS. The company is valued at 1 billion dollars.
How do you join Clubhouse?
Here’s a step-by-step process on how you can join the Clubhouse app.
Get an Invite:
There are two ways to get on the Clubhouse app. You can get an invite from an existing user. The existing user can simply send an invite link to your phone number. Once you use the link, you become a Clubhouse member. The other option is to download the app and join the waiting list simply. Although, that’s a long process.
Create your profile:
You want to make sure you create a top-notch profile. Make sure your profile picture is clear, as this is the only image people will get to see on the app. Also, keep in mind that your bio will be the first thing people see about you when they look at your profile. Don’t forget to add some contact details so people can get in touch with you. Clubhouse doesn’t offer private messages.
Grow your network:
Just like any social media platform, you need to follow new people to grow your network. You can follow thought leaders in your industry, influencers, or people on your contact list. This action helps to notify you when these people start a room. Also, you can invite them to join your room as well.
What are the benefits of Clubhouse to your business?
Now to the most important question: what are the benefits of Clubhouse to your business? Let’s explore 5 of those benefits.
Networking:
This is one of the most valuable benefits of Clubhouse to your business. You can expand your network and get access to thought leaders and authorities in your industry. By joining their rooms, you can get insight into the latest trends, ideas and expand your knowledge. Also, you can learn to solve problems and take your business to the next level. You can do so by simply searching for keywords that relate to your industry.
Position yourself as an authority:
One way to grow your business is to position yourself as an authority in your field. Clubhouse is a great platform to share your insights with other people in your industry. Try to create rooms where you share valuable lessons from your experience as an entrepreneur. This can help you grow your reputation and position you as an authority.
Find new customers:
Don’t forget that your connections could be potential customers. You can host discussions and pull eyeballs into your business. Let’s say that you are a financial expert. You can host an event on how people can save and invite your connections to join in. Also, you can market your business or even an app that you want to launch. Who knows? Someone might just need your services.
Find Investors:
As a business owner, you know that finding investors for your business is like hitting the jackpot. With Clubhouse, you can connect with people who might be willing to invest in your business if they love your idea. You can pitch your idea to potential investors and possibly close a deal!
Build a community:
One of the benefits of Clubhouse is that it favors community building. Through live uncensored discussions, you can share exclusive ideas and thoughts and build a community of people who know, like and trust your business. People can interact with you and get to know you and what your business stands for.
Conclusion
Like using any social media platform for business, it is important to define your business objectives before joining the app. What do you want to achieve with Clubhouse? Do you want to find new customers or build awareness?
You can start today to look for an invite and familiarize yourself with the app.
Do you have any questions or suggestions on the benefits of Clubhouse to a business? We would love to hear them – drop them in the comment section below.