How do you sell an unknown brand? It is more difficult in an already saturated market where there is no newness and so many similarities. Today’s consumer puts value on the uniqueness of a brand more than its product.
Finding customers is one of the most difficult challenges for an unknown brand.
Having a great product or service isn’t good enough. It is important to ask yourself, “Why should they buy from you?”
To gain the necessary attention from your potential customers or prospects, you need to sell a unique proposition. Not everybody you’re selling to will be interested in your product, but they’re always interested in themselves. Creating a vision of what these prospects’ lives might look or be like when they purchase your product is a great place to start.
There are tons of marketing tactics out there. However, the focus should be on the tactic or channel that works best or fits into your business model. Good marketing must fit the product or service you are selling. Pick your channels and marketing tactics based on informed market research about your customers and adjust according to trends.
Thanks to new technology, there are now many ways you can go about selling an unknown brand.
5 Ways to Sell an Unknown Brand
Create an Online Presence
To make an unknown brand known, you have to create a presence around it first. You can start online before you moving offline. The fact is, the internet is becoming an intrinsic part of our existence. So, one way to stand out from your competitors in the marketplace is to buff up your online presence.
If your online presence is impressive, the chances of attracting potential customers to your business are higher.
Here are some of the ways you can buff your online presence:
Website
Having a robust and functional website makes it easy for your prospective clients to find you. It is usually the first step to putting your business out.
When building your website, ensure you hire an experienced web developer who understands your goals and vision. That way, he will create an effective website that converts website visitors to paying customers.
Your website’s homepage is an incredible place to feature your most positive reviews and testimonials. Doing this helps to convince potential customers about the value your business offers.
Social Media
Social media is another way to build an online presence for your business.
First, you should create an account for your business on major social media platforms like Facebook, Twitter, LinkedIn, etc. However, you should leverage social media platforms that are best to find your target audience.
If you’re going to target professionals and executives alike, LinkedIn has proven to be the best. For millennials, Facebook, Twitter, and Instagram are where you should focus.
Also, these social media platforms give you the avenue to run sponsored ads. For instance, Facebook can help you target specific people based on interest, demography, and behavior. Reaching your target market has never been easier for as long as your ad is well optimized.
Tell A Story About Your Brand:
Don’t fall into the old tired loop of just selling your products and services instead of the uniqueness of your brand. In case you’re yet to know, no one wants your products and service. No one wants anything. If there is anything they want, it is a solution to their problem.
To successfully sell an unknown brand, you need to be more intentional about selling a story, not just features. A story strings the emotions of a consumer. It could be love, sadness, anger, or joy.
When trying to sell an unknown brand, you must communicate your brand’s value in memorable ways. You can only do that through storytelling. The result of this strategy is always mind-blowing.
Through stories, you would be able to connect to your target market and get them to take action. Take your time to craft out a provoking emotional story that reaches your target market instantly. Emotions are incredible, and bonding with them through such a means will benefit your brand in the long run.
Get influencers to talk about your product
Inviting influencers into your niche is a great way to increase brand awareness and hopefully drive sales. Choose influencers that have an established audience that knows and trusts them. As such, once they create content around your brand or mention your product, it expands your reach and increases awareness.
They already have a relationship with their community, and building a community is how a brand grows. The relationship is mutually rewarding because they trust whatever these influencers say and are loyal to any brand they promote.
Leverage on Social Proof
You can sell an unknown brand by getting people to recommend and spread the word about it. Most business owners often envision referral programs as a complicated endeavor. As a result, many shy away from this formidable marketing strategy. However, it doesn’t have to be tricky when you work with the right referral software.
Satisfied customers are the best advocates for your business. Urge them to pass on your details to people they know and ask friends and family to do the same. Ask customers if you can add them to your mailing list to keep in touch by email. Also, encourage them to follow you on social media to get wider exposure among their followers. Always ask satisfied customers to provide testimonials that you can use on your website.
SEO Optimization
Millions of websites exist, so how will people find yours when typing search queries into Google? Search engine optimization, or SEO, involves setting up your website in a way that encourages Google’s algorithm to identify it as authoritative and relevant for certain keywords and topics. Thus, your website can rank higher on search results pages, and your target audience can discover your products.
A smart SEO plan also requires fresh content and rich text snippets. It also includes Google My Business optimization and continuous keyword tracking to analyze results and identify opportunities.
Conclusion
Every brand that exists was once unknown. It took time, consistency, and hard work to become renowned and a household name. To succeed in selling an unknown brand, you must be ready to wait and be consistent with your marketing strategies.