What do you know about developing a WhatsApp marketing strategy? Have you been trying to design yours without success? Read this post to solve your problem.
WhatsApp is fast becoming the most popular social media networking and messaging app. With over 1.3 billion users, WhatsApp is not only a means of communication for businesses and their customers. The platform also offers an excellent choice for marketing promotions.
Why should businesses embrace WhatsApp marketing? It is simple, more than half of WhatsApp users check in every day. In fact, text messages have a 98 percent open rate. As such, you can be sure your customers would see your offers.
With WhatsApp marketing, you get to keep in touch with your customers as often as you want. WhatsApp for business can be used in several ways. Some of these include improving visibility, automating communication, and lessening response time.
How to Design and Implement a Successful WhatsApp Marketing
This article shows a few ways to design and implement a successful WhatsApp marketing strategy.
Define Your Marketing Goals
Before you begin your WhatsApp marketing strategy, make a list of your marketing goals. This phase will help you in focusing your attention on vital tasks while also drawing a line between what is and is not important. These are questions you should ask yourself when drafting your WhatsApp marketing strategy:
- Do you want to improve customer service by making it more immediate, or do you want to increase foot traffic to your store?
- Do you want to recover abandoned carts on your website?
Go over the possible questions your marketing funnel can accommodate and figure out what goals you want to achieve with your WhatsApp marketing strategy. After that, decide on the KPIs that will help you in achieving your objectives.
Know Your Target Audience
WhatsApp is mostly used as a messaging medium for individuals, families, and friends to communicate with one another and discuss personal matters. The first thing you should consider is how you and your company can contribute to these conversations.
The key to a successful WhatsApp marketing strategy is knowing the audience you are targeting. There are different approaches to segmenting, these are questions you should consider:
- What motivates individuals to use your product?
- What do they hope to gain from it?
- What do they hope to achieve as a result of their efforts?
Once you’ve determined who you’ll be speaking to and what problems you’ll be solving, you’ll need to decide on a persona. With WhatsApp, you must communicate with your customer as if they were a buddy. You need to create your brand using your voice your target audience understands. The most essential thing to remember at this point is that instead of referring them to your website, you should answer their commonly asked questions and solve their problems when they contact you via WhatsApp.
Create a Brand Persona
Customers love to communicate with businesses in an informal way. To be effective with WhatsApp marketing, you must first create a brand persona. A brand persona is a compilation of your company’s qualities, attitudes, and values.
Since you plan to utilize WhatsApp to communicate with clients, your customers must be able to recognize your brand instantly, that is why having a brand persona should be part of your WhatsApp marketing strategy.
You should design a memorable brand persona or character to represent your company’s WhatsApp number. People dislike chatting with impersonal business names.
Assuming your company has a customer service department that handles client complaints and inquiries, you can provide a dedicated phone number for this purpose. This number can be managed by a live person, giving it a more human feel.
Create a Contact List
You’ll need a contact list if you want to utilize WhatsApp for more than just customer service but as a part of a marketing strategy. Use different channels such as email, WhatsApp, Facebook Messenger, and other platforms to gather contacts of your existing customers. This allows you to communicate with customers you are already familiar with your business and tone of voice. As a result, your strategy would easily gain acceptance and increase engagement plus conversions. Remember to segment your audience so that you can send the most relevant campaigns to them.
Conclusion
WhatsApp as a communication tool is still evolving and adding new features, such as Status, with more features likely to come in the future.
However, the key to effectively using WhatsApp is to avoid abusing the relationships you develop with your audience. Track your interactions to make sure each message you deliver is useful to your customer. Don’t turn every discussion into a sales pitch. Remember that users have the ability to delete your message with a single click.
Kindly check out other exciting articles at SME360 to help you grow your brand.