Have you been struggling with your content marketing campaigns? Read this post to find five ways to improve yours today.
Content marketing has proven to be the backbone of customer acquisition strategy. A survey by Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in great customer experience. In fact, 86% of buyers are willing to pay more for a great customer experience. So, it’s not only about your products or services; it’s also about how customers engage with your company, and content plays a significant role in this.
Content marketing is about building trust and credibility in your brand. It is also a fantastic way to generate leads and position your business as a thought leader in your industry. In actuality, content marketing as a strategy helps you to reach a specific audience and encourage profitable consumer action when valuable and relevant content is being created, published, and distributed. At the end of the day, content marketing is an essential part of long-term, sustainable growth.
5 Ways to Improve your Content Marketing
Today, there are nearly four billion active users on the internet. These individuals provide your brand with ample opportunities to connect, engage, and win many of them over. The question is, “how do you improve content marketing to gain better results?” There are many ways to approach your content marketing efforts to be better. As we progress into the article, we will be highlighting 5 ways to improve your content marketing.
Research Who Your Target Audience Is
Before you create what your target audience can resonate with, you should know what they like to read, listen or watch. It is not okay just to create content for creation-sake, especially when trying to improve your content marketing.
There are 4 important questions you need to ask when researching your target audience :
- What are your objectives for the content? Why do they need content?
- What value is your content providing (don’t bother if your content doesn’t have at least an apparent benefit)?
- Do they have any specific channels that they prefer?
- What kind of experience are you hoping to provide?
For each one, you must have a clear-cut response. You can create a better, more consistent overall content experience by asking the right questions. Keep your responses in mind as you strategize. Find blog entries, magazine articles, and survey findings that discuss your target market.
You could also work on developing a survey to get feedback from your current customers. Knowing your target market will make it simpler to determine what marketing messages will resonate with them. It will also help you figure out which media channels will be most effective.
Measure Content Marketing Metrics
How do you improve your content marketing efforts if you don’t measure performance? You must monitor the content marketing key performance indicators (KPIs) for each piece of published content. Doing this allows you to know what content is effective and what isn’t.
To give your content a fair chance and determine what is and is not effective, it is crucial to monitor your KPIs and search for trends. Tracking metrics, for instance, lets you know whether 500 views on one of your videos was excellent or poor.
Alternatively, if your typical video only received 1,000 views, it may be overperforming. This raises questions about why it might be if that is the case. Or was the performance tied to a competitive keyword? Measuring performance allows knowing when to stop and try something else if you see that your content continually performs poorly. For your content to always be optimized, the only way to achieve that is to track and evaluate your KPIs.
Engage Your Audience
Engaging with your audience is the only real way to deliver the value they want. Ask for feedback from your readers and pay close attention to any comments or inquiries that are made on their website.
Beyond that, keep in mind your audience may vary depending on the channel. People who follow you on Facebook, for instance, could not be the same people who follow you on Snapchat. You’re more likely to relate to and interact with your consumers by repackaging your content for diverse audiences since they want to relate to and engage with you.
Pritoize User Experience
The user experience is supreme. Even with the best-written, most well-researched article, if your website’s user experience is poor, you’ll lose users and have them leave the page, which is extremely detrimental to your rating. Most importantly, you won’t convert those leads.
Make sure your website opens quickly, is suited for mobile devices, and contains features for easy navigation, such as a table of contents and a back-to-top button. With a set of distinct, recurrent headlines and a sans-serif typeface, your content should be simple to read on all devices.
Have a Consistent Schedule
Customers value reliability. They want to know when they can anticipate new content from you at a particular date. Establish a publishing schedule and follow it. It’s okay if this schedule varies from channel to channel. For instance, you might publish a fresh blog each Monday or send out your regular customer email on Friday. Then you may upload Instagram photos on Tuesdays, Thursdays, and Saturdays as well as, or publish YouTube videos once a month
Your customers will begin anticipating and counting on your new pieces if your content is of high quality and if they are interested in the value they are delivering. Make sure that your content is always tailored to your target and has a purpose.
Conclusion
One of the most crucial components for identifying, informing, educating, and converting customers online nowadays is content marketing. Content marketing is really about the reader, not the brand. You’ll have an army of brand advocates who advertise your brand for you if you work to understand your target audience, meet their requirements, and solve their problems in your content marketing efforts.
Meanwhile, kindly check SME360 for other insightful articles on how to improve your business marketing campaigns.