If you are a female-founded African startup with a fantastic service or product and want to learn how to leverage PR and communications to elevate your growing company, the Future is Female Mentorship Program is for you!
This Program is a PR and communications mentorship program by C.Moore Media International Public Relations (CMM) that is designed exclusively to the business development needs of African Tech female founders.
The third edition of the Future is Female Mentorship Program provides early-stage African female tech founders with insights into PR and communications fundamentals, including creating a communications plan, business storytelling, media relations, and more.
The ultimate goal is for PR and communications to support these women in raising the visibility of their startups with multiple stakeholders leading to increased customers, audiences, media coverage, partners, and, of course, direct investment.
The program is delivered virtually, and the mentees are invited to participate in masterclasses and sessions customized to the specific needs of their sector and business. During the mentorship program, female founders will learn insights into the fundamentals of PR and communications for tech startups, including creating a communications plan, incorporating storytelling into your business communications with multiple stakeholders, and more.
During the selection process, CMM will give special consideration to startups that focus on
- health
- education
- finance
- agriculture
- sustainability
They will also pay special attention to businesses that address the needs/service African women and girls in African markets or the Diaspora.
Program Details
- Customized online masterclasses with Claudine Moore, MD/Founder, CMM and Adjunct Professor, New York University and TechCabal Editor, with contributions from AfricaCommsWeek’s founders.
- Customized virtual sessions with CMM team members and leading experts from the tech ecosystem specific to your business and sector
- Insights into the fundamentals of PR and communications for Africa-focused startups
- Practical examples of how to incorporate storytelling into your communications
- A topline review of The Three T’s: Theme, Tone, and Timing of communications and content creation
- Information on how to create an actionable communications campaign
- An overview of media relations with an outline of the differences between the hyper-local, regional and global press
- Tips on business relationship development with a cross-section of stakeholders
Eligibility Criteria
- The business is less than two years old.
- You are female-founded or have at least one woman who is part of the co-founder team.
- Your company is Africa-focused serving African markets or Africans in the Diaspora.
- The company is an early-stage startup (pre-series A investment).
- You have a business plan in place.
- You have a minimum viable product (MVP)
- You should have a functional website
- You have launched your startup and have initial traction (i.e., money, users, etc.)