MTN Nigeria is set to fund unskilled businesses, micro enterprises and artisans with grants of up to N5million, as a a part of the Blow My Hustle’ campaign.
This initiative goals to place the highlight on casual businesses in need of funding.
The International Monetary Fund(IMF), mentioned roughly 5.5 million folks own, operate or are employed under casual business buildings in Lagos alone, which is about three quarters of the state’s labor force .
This includes artisans, road hawkers, distributors, merchants, home workers, amongst others.
With these figures, MTN mentioned, it’s evident that a appreciable proportion of Nigerian entrepreneurs and businesses are in the casual sector.
MTN Nigeria mentioned it’s devoted to empowering Nigerian businesses, including that, ‘The Blow My Hustle’ campaign, which was launched on nineteenth October, 2022, goals to empower young Nigerians with scalable businesses through capability building and grants.
Through the Pulse “Nominate Your Hustler” campaign, which is a part of the Blow My Hustle campaign, 50 artisans and casual business owners will take pleasure in a one-time grant of N100, 000 from MTN to scale their businesses and improve profitability.
The initiative requires people to appoint artisans or hustlers in the casual sector, such as; barbers, vulcanisers, hairdressers, who’re diligent in their vocation and need a grant to scale their hustle.
To nominate a hustler for this grant, anybody, other than the hustler, can add a 60 second video on their private Instagram or Twitter page, using the #MTNPulseBlowMyHustle. In the video, the nominator is predicted to explain the nominee’s business, stating the placement, business type and the relevance of the ‘hustle’ to the society. The video must be explanatory and convincing enough for the nominee to entry the grant.
Credible and compelling movies are the basis of choice for this grant. MTN mentioned, all video entries will be scrutinized by a panel of judges to make sure fairness and equity.
Source: https://naijanews.net/mtn-nigeria-to-fund-micro-businesses-with-n5m-grant/