The term omnichannel is not new to the marketing industry. Most businesses might be using this technique without actually knowing this terminology. Omnichannel refers to the sales and marketing experience that your customers have throughout all your channels, whether it be in-store or online. It allows your customer to enjoy a seamless experience with the […]
This is the season for businesses across the country to see the bottom line on their income statements change from red to black! Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. So what […]
Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses. We are bombarded daily with media and PR articles on […]
Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]
Traditional marketing is any form of marketing that is implemented offline. It is not only one of the oldest forms of marketing, but also one of the most researched of all time by people across the world. Some marketers tend to use this approach of marketing I think because it’s tested and trusted like many […]
Strategies serve as guides or templates for your business. If you are looking for a magic wand to show you the way, then you might have to look harder. The marketing world has been volatile in the past ten months of 2020 with some business not being able to survive the market from Covid-19 to […]
Ever wondered how to tell the world that you are “open for business?” Most business owners will tell you that starting a business is not an easy feat. It requires action and commitment even in difficult times. So, here’s a big thumbs up to all SME in Africa. However, opening your business doesn’t automatically guarantee […]
Customer service is more far-reaching than most people presume. Interestingly, the customer service space is constantly evolving. As a result, an SME in Africa must keep up with the times to deliver quality customer service to its customers. Every SME owner has one dream, to have happy customers. One way to achieve this is by […]
The sole reason for any business is to make profit even if you are running it from inside your one-bedroom, there is always room to increase your sales. Email marketing is not new, and it’s neither rocket science. All you need to know is the basics to get started. What is a Drip Campaign? A […]
It is quite important to say that digital marketing is a concept to consider in this era if you’re a business owner or want to start a business. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing has become the major technology […]
