Social media is one the fastest digital marketing platform that promises rapid growth for small businesses, in terms of global and local reach. Before the rise of the digital world, if a business wanted to gain the attention of their customers, they had to first pay a huge amount for a TV or radio space. […]
What exactly is brand merchandising – a big name, I suppose, but it’s not. Merchandising is the use of promotional materials like flyers, banners, t-shirts, pens, cups, etc. to promote your product or service to people. Before we had the digital boom that we see today, there was the distribution of fliers at marketplaces, t-shirts, […]
Taking your business online is one thing; managing it online effectively is another thing. With the advancement of modern technologies, as a small and medium business growing in a competitive market, you need to keep up with trends and opportunities. Digital marketing can be defined as interactive marketing of products or services using digital technologies to […]
The World Bank and African Development Bank reports that there are 650 million mobile users in Africa alone. This number is growing exponentially. This implies that more people are adapting to the usage of not just mobile phones but migrating to the use of smartphones and social media. It is an “inside secret” that when […]
Many small businesses are yet to fully understand social media channels and how they can affect their marketing processes. Apart from the fact that social media can give your business visibility, you can drive awareness and gain new customers both locally and globally. A properly executed social media strategy can improve your search rankings, drive […]
As a business owner, branding matters more than just running a business because it’s your identity that sets your business apart from competitors. The relevance of your small business depends on your branding because it gives your customers a clear sense of purpose and well-defined roadmap of the vision of your business. Branding helps your […]
Every day, new small and medium enterprises (SMEs) spring up to satisfy consumer’s needs and demands. In a saturated market, there is a need for competition with new businesses being pioneered. And some of these SMEs either offer or sell the same services and products. The real problem isn’t sameness but the need to be […]
What if I told you that your product or service could reach millions of people right away? What if you could sell your product right to your target audience in the most cost-effective way and maximize profit? Well, this is possible thanks to the power of social media! In our world today, social media is […]
Visibility is something to strive for as a small business owner, even bigger brands who already have their targeted market still want more reach. Social media advertising is becoming the more conventional way to reach your audience, with the high cost in billboard, radio, TV and newspaper advertising, digital advertising looks more promising especially for […]
As a business owner whose business is fully transiting to the digital space and making online transactions, it’s important to have your business being found by both existing and potential customers. Google My Business offers businesses the importance of localized search, or local SEO, when a searcher searches for a particular keyword related to your […]
