TikTok marketing is becoming more popular among businesses all over the world. It is no secret that the business environment is constantly evolving. As a business owner, you must either learn to evolve with it or risk being lost in irrelevance. In the 2000s, Facebook was known as the king of social media platforms. Then, […]
If you’ve ever been on the fence about using TikTok for marketing your business, now might be the time to reconsider. Over time, TikTok has gained massive popularity among content creators, brands, and even businesses. With TikTok, your business stands the chance of gaining visibility by millions of people. In this post, we’ll share how […]
SMEs in Africa face several marketing challenges. This is because many entrepreneurs and small businesses struggle with marketing. Worst-case scenario, you run the department by yourself or have a team do so. In this piece, we look for creative ways to tackle these marketing challenges and how it shows up. Getting leads Getting a huge […]
According to a SEMrush poll, the biggest challenge of small businesses is cash flow. As a consultant for growing businesses this a bloc, I face all too well. A couple of entrepreneurs run businesses just to make a profit alone with no continuity plan. We agree that businesses need money to pay for their reoccurring […]
If you’re starting a small business, a significant factor in its success is your marketing. According to Oxford Dictionaries, marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing attracts prospects, prospects become buyers, and buyers provide profit. Marketing is more than just putting your business […]
To discover new market opportunities means to discover products or services that are potentially needed by consumers and are not being supplied by competitors. A successful entrepreneur must keep an eye on market openings and adopt innovative ways to grow their startup. Pursuing new market opportunities is one way to stand out from the competition, […]
If you run an SME in Africa, you likely want to know what marketing challenge you are likely to face. Just like you, a survey was conducted a few days back by a team I worked with for the same reason. They wanted to know the challenges faced by Small and medium organizations. Out of […]
Do you really need to develop a strong PR? Your PR is what people hear when you say the name of your business. It is what they see when they see your logo or a flyer advertising your services. As a small business owner, it is not enough that you are doing well with your […]
There are misconceptions about aligning brand strategy for many organizations. Brand strategy is not your minimalistic logo, your colors, or your product. The brand strategies for your business are those things that people can feel and perceive. Brands today, in the small and medium industry, are over the place and many can’t differentiate themselves from […]
A lot of small and medium organizations face the problem of sales. SMEs need to generate revenue if they don’t want to be part of the many failed business statistics. To generate revenue, businesses have to build strategic marketing ideas that bring in sales. The challenge faced by most small and medium organizations is that […]
