Want to manage your budget or daily operations? Even if you are looking to automate your customer support. There’s an app for anything you want to automate with your business. Digital apps have evolved the way business is being done. Not only has it revolved the face of business, but they’re also becoming more prevalent […]
Several external and internal factors impact the marketing environment of a business. While some of these factors are within the control of the business, others aren’t. A combination of these internal and external factors makes up the marketing environment. What is a Marketing Environment? A marketing environment is a combination of internal and external factors […]
So you set up your business and are looking to grow your customer base? The typical onboarding cycle for most businesses is the same. The marketing team devotes itself every day to driving visitors and turning them into leads. While their sales team spends its time collecting qualifying organizing and chasing those leads… The challenge […]
Successful SMEs in Africa can attest to the fact that these days, consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Their needs are also constantly changing and as a result of our ever-increasing reliance on the internet, rather than talking to one […]
In 2020, businesses faced cash flow issues that made many failures. We can’t easily forget how difficult it is to compete with large organisations. To reach a large part of your audience, then your business must have SEO rich content. These SEO rich contents don’t have to cost huge bucks. The good news here is […]
Do you want to make more money while you sleep? Then Affiliate marketing is here for you. Affiliate marketing is defined as promoting another’s product or service in return for a commission on sales. There are many including bloggers who take advantage of affiliate marketing. These bloggers or persons grow their blog and audience, which […]
If you have managed a business for some time, one thing you must have realised is that setting up the business is just the first step. Many more steps are required to get it from being that new venture into your dream enterprise. One of such vital steps involves planning and executing a growth marketing […]
How well is your business using social media to market? Marketing has evolved from being an offline strategy to taking over the digital space. In fact, new platforms are popping up every day, that’s even impossible to keep up. In 2021, social media is proving to be more important than ever, with a pandemic lurking […]
What do you know about the current online marketing trends? If you are like most business owners right now, your plans for the year 2021 are already underway including a detailed breakdown of the steps towards achieving them. Maybe you have started getting the tractions for the year rolling in already. No thanks to the […]
Omni channel and multi channel. What’s the difference? In this article, we will be looking at the differences between omni channel and multi channel. Whether these are completely new terms to you or you are aware of them but need clarity on what they really mean. I have simplified this in this post to help […]
