Ever heard about “automated marketing?” Are you looking for ways to save time and still get your marketing going without you being available? There are tons of information on which software would be useful for your businesses. However, in this article, we would drill on the necessary small business tools to help you why you […]
Wondering how to get customers for your small business in 2021? It is not news that in Africa, SMEs contribute over 30% of their nation’s Gross Domestic Product (GDP) while online businesses are now forming a large part of these numbers. To grow customers online, you do not need a huge bank loan from the […]
Many believe it costs an arm and a leg to get collaborations, sponsorships, and media partners for an event mostly at zero cost. Perhaps you run a small outfit and have a gigantic idea of creating an industry event with your industry’s movers and shakers. Then this short guide will help you win proposals and […]
Branding is one of the buzzwords of today’s marketing world; we see it in pages, books and several columns. It begs the question of how to intertwine it with our businesses. People have always told stories for ages, and some of the longest-standing books such as the bible are also written in stories for the […]
Do you know that social media can help you cut down on operating costs? Managing a business can be a daunting task and growing a successful one requires scaling through the myriad challenges in the complex business environment. Financial issues are one of such common business challenges. The availability of funds or otherwise often impacts […]
The new year requires planning if you intend to stay in continuity and for businesses to stay afloat, then you need customers or clients. One of the best ways of getting more customers at a low cost is going online. To get started, you need to ramp up your online presence through social media and […]
Branding is very important to SMEs in Nigeria and Africa. Your business branding can influence your business reputation, your target audience’s decisions, and even the internal path your business takes. All of this is true because your business branding defines who you are and depicts that message to not just your loyal customers, but to […]
Making big sales is the desire of every business. When most businesses had to close shops or offices in march due to the lockdown, some businesses experienced a boom with more businesses shifting to Zoom and Instagram. In today’s world, one of the best platforms for small businesses to reach clients is through social media. […]
Online marketing communications is the new way to market your products or services. As a business owner, one of the ways to stand out on Instagram is by creating content that speaks to your target audience in a way that is engaging, relatable, and actionable. It is not enough to create content, you must create […]
Many folks begin their Christmas shopping before December because they somewhat believe that prices would increase in December, which is why your marketing should have been finalised by now before buyers finish making buying decisions. These ideas need little or no special skills to execute but will improve engagement with your business and drive sales […]
