As we move into the new year, we can’t help but reflect on the positives and negatives associated with the year 2020. Most of us had lofty expectations for this past year, and we all watched the whole world being brought to its knees by the outbreak of the coronavirus. The ensuing lockdown and social […]
Businesses in 2021 seek to expand and perform better than previous years. This thirst for growth is applicable to all SMEs in Africa regardless of the industry or sector. Whether you are planning to start off a new business or grow an existing one, a business plan is essential. What is a Business Plan? According […]
A 2020 PWC report shows that the second most crucial factor affecting small and medium businesses in Nigeria and Africa is finding an audience. There is no denying the dynamics of regular businesses are changing as-a-result of Covid-19 and the volatile economic situation of African countries. The cost of rent and taxes are rising sharply, […]
Welcome to 2021. It is no secret that many people want to start new businesses at the start of the New Year. The problem, most times, is finding the right ideas to build on. It is important to find the right business idea else; you may be battling with failure in the nearest future. As […]
SMEs in Africa must invest in making their customer service impeccable to make significant headway in 2021. It is one of the best ways to improve the bottom line of your business. Businesses with poor customer service tend to struggle in the long run as they often fail to struggle to retain or attract customers. […]
How do you drive small business growth in 2021? This is very important considering the reappearance of a Corona Virus’s new variant. Because of this, some parts of the world are moving into a second wave or third of lockdown. It is imminent that while we wait for vaccines and cures, businesses need to be […]
We have come to that time of the year where every business owner starts evaluating their business performances. This is the perfect window of the year to take stock, count your profits, and evaluate your losses. By doing so, you will be able to identify the aspects of your business that need improvement in the […]
To bring about growth in your business, you need a business developer. The reason for this isn’t far fetched, a business developer possesses the skills required to identify and resolve your likely business challenges. Before delving into why you need a business developer, let’s take a look at who a developer is and what makes […]
Successful SMEs in Africa understand the importance of a good business slogan. A business slogan is any creative or catchy phrase generally tied to the business’s product and used by the SMEs in all its advertising campaigns. A good business slogan makes your brand more recognizable and memorable. It captures what’s appealing about your brand […]
Doing a SWOT analysis for your business is an important step as you enter the New Year. This is because the business environment is continually changing. As such, you must continually adjust to match up with the evolving environment. Longevity is one of the goals of business. To stand the test of time, your business […]
