As a business owner, branding matters more than just running a business because it’s your identity that sets your business apart from competitors. The relevance of your small business depends on your branding because it gives your customers a clear sense of purpose and well-defined roadmap of the vision of your business. Branding helps your […]
People talk about many ways to make a sale but not a lot about keeping a customer. Getting an individual to patronize you once most times can sometimes be a struggle. I must say that a faithful customer is an assurance of income for every business owner. In this article, I would be showing you […]
One of the implications of #COVID-19 on small business owners and even big brands is the drastic change in plans and directions that have been set out before now. Most brands create yearly, quarterly, or even monthly marketing plans in order to match with their business goals for the year. However, we can’t help but […]
Daniel A. Ogiku Social Media has become an essential part of our daily lives. As a result, more and more SMEs are gradually becoming aware of the importance of social media networks as a platform to reach their target audience. Social media marketing is the process of using social media platforms to engage, connect with […]
