Digital marketing has become the gold standard in advertising, thanks to the rise of social media and the accessibility of smartphones. This type of marketing has become an important aspect of every company’s marketing strategy, big or small. The difficulty is that internet marketing is difficult to master. It takes effort and resources to reach […]
Looking for digital marketing strategies for SMEs in Africa this year? Continue reading this post to find five important strategies you can adopt. Many businesses are coming to the realization that digital marketing is as important as making sales. It is common to see many SMEs ignore marketing. Doing this leads to businesses miscommunicating what […]
Would you like to know the latest digital marketing trends for SMEs in Africa? Continue reading this post to find out. If there is one constant in digital marketing, it is that it is constantly changing. From the onset of the Covid-19 pandemic to this moment, digital marketing trends have helped businesses all around the […]
What are the digital marketing trends for SMEs in 2021? Let’s look at 2020 in retrospect. 2020 was an unusual year in many ways. This was closely related to the Covid-19 pandemic. For instance, many companies had to move online to keep their employees working remotely. Similarly, an impressive number of SMEs found that digital […]
In today’s world, where technology is king, businesses need digital marketing tools to thrive. While this may sound dramatic, these tools help in enhancing brand recognition and ultimately enhance sales. Digital marketing tools can help your business in various ways and one of them include; ensuring you spend less time on tedious and unproductive tasks. […]
Consumer behavior is the study of how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It is mainly concerned with the psychology, motivations, and behavior of the customers. For further clarity, consumer behavior also refers to the actions of the consumers in the marketplace and the […]
It is quite important to say that digital marketing is a concept to consider in this era if you’re a business owner or want to start a business. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing has become the major technology […]
A Digital Marketing Consultant,Mr Efe Igbinovia has called on operators of Small and Medium Enterprises (SMEs) to embrace digital marketing to get more patronage, following effects of COVID-19 pandemic lockdown. He said that the owners of SMEs should increase their social media presence given the fact that there was a surge in social media during […]
Daniel A. Ogiku Social Media has become an essential part of our daily lives. As a result, more and more SMEs are gradually becoming aware of the importance of social media networks as a platform to reach their target audience. Social media marketing is the process of using social media platforms to engage, connect with […]
