Building a business requires caution and alertness especially when it comes to your customer’s perception of your business. Customer dissatisfaction can harm your brand and you may not be able to recover from the damage in a long time. Customer service is a major pillar of entrepreneurship and good customer service is a distinct feature […]
In my years of helping small business owners find their path into entrepreneurship, I have discovered that a lot of small businesses do not take out the time to set up their leadership structure. This is most common with sole proprietorships. At the start of the journey, this may not seem important to small business […]
Running a startup business is no easy feat. Popular business owners often tell their success and failure stories. They often share how they started several businesses before they finally found the goose that now lays the golden eggs. On the other hand, others started but abandoned their business along the line. This is largely because […]
You need the right business culture for your brand to thrive. Building a business is more than just the numbers. It is about building a brand. Most SMEs don’t put this into consideration at the early stage of developing their business. However, every SME needs the right business culture for increased productivity eventually. Your business […]
Do you really need to develop a strong PR? Your PR is what people hear when you say the name of your business. It is what they see when they see your logo or a flyer advertising your services. As a small business owner, it is not enough that you are doing well with your […]
