How do you sell an unknown brand? It is more difficult in an already saturated market where there is no newness and so many similarities. Today’s consumer puts value on the uniqueness of a brand more than its product. Finding customers is one of the most difficult challenges for an unknown brand. Having a great […]
Marketing is the core of any business whether big or small. It includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. Marketing offers different benefits to businesses; a key factor in the awareness, interest and consideration stages. For a small […]
TikTok marketing is becoming more popular among businesses all over the world. It is no secret that the business environment is constantly evolving. As a business owner, you must either learn to evolve with it or risk being lost in irrelevance. In the 2000s, Facebook was known as the king of social media platforms. Then, […]
If you’re starting a small business, a significant factor in its success is your marketing. According to Oxford Dictionaries, marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing attracts prospects, prospects become buyers, and buyers provide profit. Marketing is more than just putting your business […]
A lot of small and medium organizations face the problem of sales. SMEs need to generate revenue if they don’t want to be part of the many failed business statistics. To generate revenue, businesses have to build strategic marketing ideas that bring in sales. The challenge faced by most small and medium organizations is that […]
Are you planning to introduce a new product to the market? Flutterwave just became a unicorn and partnered with Paypal. Paystack was recently bought in part by Stripe. The headlines these days seem to be glistening with a lot of shiny news of erstwhile small startups achieving exceptional feats, and you are itching to be […]
Being an SME in Africa requires unique and effective marketing ideas to keep things going. Marketing is an integral part of generating leads for your business and establishing your brand. You have to research your target customers and make use of the perfect sales channel, e.t.c. to ensure the business is up and running. The […]
How well is your business using social media to market? Marketing has evolved from being an offline strategy to taking over the digital space. In fact, new platforms are popping up every day, that’s even impossible to keep up. In 2021, social media is proving to be more important than ever, with a pandemic lurking […]
Omni channel and multi channel. What’s the difference? In this article, we will be looking at the differences between omni channel and multi channel. Whether these are completely new terms to you or you are aware of them but need clarity on what they really mean. I have simplified this in this post to help […]
Wondering how to get customers for your small business in 2021? It is not news that in Africa, SMEs contribute over 30% of their nation’s Gross Domestic Product (GDP) while online businesses are now forming a large part of these numbers. To grow customers online, you do not need a huge bank loan from the […]
