Many SMEs make mistakes in setting up their market access teams. A simple online search shows technology as the new focus for businesses across most industries. This is especially noticeable in the high demand for integrating tech into the operations and products of small businesses. We are bombarded daily with media and PR articles on […]
Ever wondered how to tell the world that you are “open for business?” Most business owners will tell you that starting a business is not an easy feat. It requires action and commitment even in difficult times. So, here’s a big thumbs up to all SME in Africa. However, opening your business doesn’t automatically guarantee […]
Daniel A. Ogiku Social Media has become an essential part of our daily lives. As a result, more and more SMEs are gradually becoming aware of the importance of social media networks as a platform to reach their target audience. Social media marketing is the process of using social media platforms to engage, connect with […]
