The concept of self-employment in Nigeria had already been catching on quickly before this pandemic happened. Now though, if anything, it seems that self-employment has come to stay. Self-employment is a process within which a person works for him/herself and not necessarily under any employer. A self-employed person pursues his/her own interests in life and […]
A business proposal is a document written by a business owner to a prospective client in a bid to obtain a particular job. When writing a mini business proposal, you want to keep it as brief as possible and focus on details that are crucial to the proposal. Below is a guide on how to […]
Dear Entrepreneur, Are you aware that there are countless profitable businesses in Nigeria, yet to be explored? Do you know that Nigeria is a land filled with lucrative business opportunities? Do you want a business that will bring you lots of profit and don’t know which to choose? In Economics, the major goal of any […]
Owning your own business would always be a good thing, many times it would have its ups and downs just like some other things in our lives. The truth is that many small business owners at various points are prone to making mistakes. I mean mistakes are part of life, right? That is why materials […]
Do you have a business continuity plan? Reports show that at least 80% of startup businesses in Nigeria fail within the first year. Strange considering how hard-working and intelligent Nigerians are. What could be the cause of this failure? There are several causes but one stands out, lack of a business continuity plan. What does […]
We all have a dream of becoming financially independent. One way to do this is by starting a successful business. This is more than just having an interesting business idea or registering with the Corporate Affairs Commission. There are several ingredients that you must bring together to start a small business in Nigeria. Just so […]
Since its invention a little over 48 years ago, email has been used for several purposes including marketing products and services. In our post about email marketing, we told you how you can start using this tool to grow engagements and conversions for your business. The truth about email marketing is that even though it […]
Daniel A. Ogiku Instagram marketing includes any promotional strategies and tactics a brand or business uses on Instagram to reach its target market. Acquired by Facebook in August 2012, Instagram is currently one of the most popular social networks in the world, dominating the photo-video sharing space with over 60 million photos posted daily. The […]
