Social media is one of the most potent tools in the hands of small businesses today. These platforms are among the most formidable allies to grow your small business. How is that even possible? Well, do you know that there are over 2 billion social media users worldwide? This means that the customers you are […]
2020 was one of the most challenging years for small businesses in recent history. With the COVID pandemic and lockdown, there seems to be a shift in the way businesses are done. Where everything is online, we’re seeing more and more hybrid business models. Nonetheless, these businesses are quickly adjusting to what the new normal […]
Marketing is the core of any business whether big or small. It includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. Marketing offers different benefits to businesses; a key factor in the awareness, interest and consideration stages. For a small […]
Are you planning to introduce a new product to the market? Flutterwave just became a unicorn and partnered with Paypal. Paystack was recently bought in part by Stripe. The headlines these days seem to be glistening with a lot of shiny news of erstwhile small startups achieving exceptional feats, and you are itching to be […]
Do you dream of starting your own business? Are you looking for businesses in Africa that you can start with just $100? The challenge for most small business owners when starting is not having enough capital to launch their business. Some never start their business because they believe they need a huge amount of money […]
Starting a business and growing it to a point where you can relax and watch the structures and systems you’ve put in place work for you is the dream of every entrepreneur. You can do many things as a small business owner to increase your business, grow your customer base, and generate more revenue. Here […]
In 2020, businesses faced cash flow issues that made many failures. We can’t easily forget how difficult it is to compete with large organisations. To reach a large part of your audience, then your business must have SEO rich content. These SEO rich contents don’t have to cost huge bucks. The good news here is […]
What if you’ve identified your strength in a service already dominated by a big player? Is there a chance for your small business to hope for any kind of success? Your instincts might also trigger fright or flight. This article is prepared to make you scratch all that. And help you become a fighter (not […]
Do you know that you can own a business in 2021 with N50,000? Do you dream of one day building a very successful business? Successful SMEs in Africa started as just a dream or simply an idea. There are so many business opportunities available in Nigeria and guess what? These business opportunities are all around […]
This is the season for businesses across the country to see the bottom line on their income statements change from red to black! Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. So what […]
