Having a good product is one thing but convincing your customers to buy is a whole new ball game. This is why your proficiency in selling comes in handy. Well-written and engaging words are important to every business. This is why copywriting plays a part in every way for your business, from brochures, blogs, and […]
Being a business owner comes with its unique responsibilities, staff-related issues, financial issues, and your business’s general growth. Sometimes it can be an isolated journey. Online communities allow like-minded business owners to connect and share experiences and advice on how to succeed in business. What are some of the advantages of online communities? Online communities […]
As small business owners, there is always one thing to always bear in mind when identifying a suitable business opportunity. This is the fact that whatever idea you have must meet human needs in one way or another. No one is going to invest in a business that isn’t beneficial to them. What this means […]
Entrepreneurs are daily decision-makers. From the big decisions that have a large scale effect on your business to the little steps that determine your business’s day-to-day activities, decision making is a core part of running a successful business enterprise in Africa. There are basic decision-making skills every business owner should possess and know how to […]
With 2020 in the books, the world is still in a state of tension and uncertainty. The COVID-19 pandemic, which has been front and centre since early last year, has caused a paradigm shift in the operations of Small and Medium Enterprises (SMEs) across the world, particularly in Africa. Looking forward to 2021, trends fast […]
Do you know that you can subscribe to SME360 Magazine? Why should you do that? Just like every other business magazine, SME360 Magazine presents you with an array of benefits. In this post, we will look at 10 reasons why every owner of an SME in Africa should subscribe to this magazine. Ready? Let’s get […]
Do you know that you can own a business in 2021 with N50,000? Do you dream of one day building a very successful business? Successful SMEs in Africa started as just a dream or simply an idea. There are so many business opportunities available in Nigeria and guess what? These business opportunities are all around […]
A new year is one of the best times for businesses to position for success because it’s the time to assess what’s worked for the business in the past year, make plans to make more money, take more time off, and grow the brand’s influence in the market next year. As a business owner, if […]
According to The Rockefeller Corporation, 82% of customers will leave a small business if they think you don’t care about them. SMEs in Africa need to understand that customers want to feel appreciated in every way possible. The more customers feel appreciated, the more they’re encouraged to stick around. Having them stick around will improve […]
Not taking a break is one of the worst things you can do to yourself. You’ll erode productivity, turn out poor work, dampen creativity, diminish enjoyment, act like a monster, and eventually burn out. It is that time of the year, yet again. Holiday seasons are periods when we fully relax our body and mind. […]
