A VTU business (also known as Virtual Top Up) is a business where you act as a vendor and top up people airtime without them having to buy a recharge card. It involves a vendor or the business owner digitally crediting the phone directly. We are all familiar with the method of recharging our phones […]
Government has a role to play in helping SMEs thrive. SMEs in Africa are the biggest contributors to the Continent’s economy. In Ghana alone, small businesses contribute a whopping 70% to Ghana’s GDP. According to this report, SMEs in South Africa account for 91% of businesses, 60% of employment and contribute 52% of total GDP. […]
WhatsApp is fast becoming a business tool for professionals and business owners. People share pdf files, photos, and various other documents. One of the best things about WhatsApp is the end-to-end encryption which means your information is safe and cannot be accessed by a 3rd party. WhatsApp which is now owned by Facebook, recently released […]
The value of a business is important information for business owners. It enables them to ascertain the worth of a smaller stake in the business so as to sell part of it to equity investors for capital. The accurate estimation of the value of a business is crucial for this strategic decision and a business […]
Reports show that Africa is currently the most profitable continent in the world. How possible is this? Well, out of the 10 fastest growing economies in the world, 6 are in Africa. This means that there are several industries to invest in. While some folks think it is risky to invest in Africa, there’s a saying […]
Launching a business in a saturated industry could be a daunting challenge for startups who have genuinely identified a need and are interested in creating products/services to meet such needs. Determining how to succeed when confronted with thousands of competitors in a market is also a major challenge for small business owners. But with the right […]
The advent of the internet has changed the way we do business. Today, there are so many businesses to start online that didn’t exist some years back. Have you been looking for online businesses to start with N50,000? Are you in search of a new stream of income? Then you should read this post. We […]
The terms “Customer Service” and “Customer Experience” are most times used interchangeably not just because they are related, but also because they have always co-existed. Successful SMEs in Africa (and anywhere else) know from experience that people prefer to spend their money on businesses that treat them well and give them experiences to remember. The […]
The sole reason for any business is to make profit even if you are running it from inside your one-bedroom, there is always room to increase your sales. Email marketing is not new, and it’s neither rocket science. All you need to know is the basics to get started. What is a Drip Campaign? A […]
As a business owner, if you were asked what are your goals for the next five years, what would your answer be? Most business owners tend to give responses like “I want to make more sales” or “I want to increase your brand visibility. Many SMEs in Nigeria are unable to meet what they define […]
