What are the B2B marketing trends in the second half of 2021? Business-to-business (B2B), often known as B2B, is a type of transaction that occurs between businesses. This could be between a manufacturer and a wholesaler or between a wholesaler and a retailer. Put differently, they are transactions that take place between businesses rather than […]
What are the digital marketing trends for SMEs in 2021? Let’s look at 2020 in retrospect. 2020 was an unusual year in many ways. This was closely related to the Covid-19 pandemic. For instance, many companies had to move online to keep their employees working remotely. Similarly, an impressive number of SMEs found that digital […]
Knowing SME trends makes it easier for SME owners to thrive and grow their businesses. The role of SMEs in Africa cannot be overemphasized. In fact, SMEs are expected to create four out of every five new jobs over the next 15 years, This will play a leading role in creating the estimated 600 million […]
