Email Marketing is a digital marketing strategy that involves sending emails to customers. The emails could be for advertising new products, increasing brand awareness, getting feedback from customers, increasing sales, etc. It helps both small and large businesses reach and connect to their target audience in a personalized way, as well as increase their sales […]
Would you like to know how to improve user experience to increase customer satisfaction? Continue reading this post. Customer satisfaction should be one of your main business goals. The reason is that it is vital to success for all brands. You can improve customer satisfaction through user experience. Doing this can have a favorable impact […]
Many times, people wonder about the importance of SMEs to the Nigerian economy. Small, Micro and Medium Enterprises (SMEs) are the core of any economic sector. They are also responsible for driving innovation and competition in almost every country. SMEs are non-subsidiary, independent firms or organizations that employ a few employees. Most SMEs exist because […]
Are you in search of low-cost marketing strategies for startups? One thing a couple of startups share in common is a tight startup budget. However, your business can be an exception with the help of some effective, low-cost marketing strategies. This means that you get to market your products and services to prospective customers without […]
In the history of providing financial interventions for the Small and Medium Enterprises (SMEs) in Nigeria, a mix of funding in different areas, to support the textile, manufacturing, agriculture, pharmaceuticals, and housing sectors have received a boost to ensure the growth and sustainability of these industries to reduce the burden and effects of unemployment in […]
Would you like to start a digital marketing agency? Digital marketing is the promotion of a business or brand using online platforms like emails, social media, a website, etc. In practice, it involves creating and promoting marketing campaigns on online devices like computers, tablets, and phones. Today, digital marketing has become an essential form of […]
For SMEs in Africa to be successful, they must have a proper marketing plan that employs efficient marketing ideas. Marketing helps a business attract prospects and turn them into customers. With this, the business becomes sustainable, viable, and can continue operations. Marketing ideas are also known as marketing strategies. They ensure that the business achieves […]
Entrepreneurism is one daring, attractive, and risky profession all at once. Almost everybody dreams of becoming their boss and pursuing the entrepreneurial path. However, few are truly ready to face the journey that lies ahead. Becoming a better entrepreneur each day requires hard work, passion, and consistency. You have to be ready to face the […]
What skills should entrepreneurs in Africa possess? Behind some of the best companies in the world are entrepreneurs who have changed the world by providing life-changing solutions. To become entrepreneurs must possess certain skills. Entrepreneurship is exciting but can also be challenging. If you are thinking of becoming an entrepreneur, there are some skills you […]
In my years of helping small business owners find their path into entrepreneurship, I have discovered that a lot of small businesses do not take out the time to set up their leadership structure. This is most common with sole proprietorships. At the start of the journey, this may not seem important to small business […]
