October 5, 2021

8 reasons why you need a business plan for your small business

A business plan is a written document that fully describes a business’s objective. It carefully outlines and specifies how the business will go about achieving its goals.  Your business plan is your company’s roadmap. You wouldn’t just stroll over to an empty lot and start hammering planks together if you intended to build a house. […]

September 30, 2021

Social media marketing: Choosing the right social media platform for your business in 2021

Do you know the right social media platform for your business? In today’s world, social media has become an indispensable tool to connect with people online and promote businesses. With 3.6 billion people using social media worldwide, it is easy to see why most businesses brands are taking advantage of social media to push their […]

September 28, 2021

5 Important SME Statistics Entrepreneurs in Nigeria Should Know

There are certain important SME statistics that you must know as a Nigerian entrepreneur. Many people fantasize about launching their businesses based on their ideas and goals. They strive to be free of workplace regulations, politics, and other forms of internal instability that can stifle their development.  People who start their businesses have the opportunity […]

September 27, 2021

Top 6 businesses you can start with 10k in Nigeria

Are you looking for businesses you can start with 10k in Nigeria? These businesses fall under the Micro, Small, and Medium Enterprises sector. The Micro, Small, and Medium Enterprises (“MSME”) represent one of the most important sectors of any economy. It currently represents 96% of the businesses in Nigeria and contributes 75% of the National […]

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September 24, 2021

Importance of Creating A Social Media Plan for SMEs in Africa

“Every business that wants to create global footprints must have a clear social media strategy.” When we have a product or service to offer, we have crossed the first line. The second obligation is to find the channels to effectively and efficiently market our products or services. Many people use digital marketing and social media […]

September 22, 2021

5 Reasons Why Your Business Needs Content Marketing

There are so many reasons why your business needs content marketing. Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise.  In today’s digital economy, content marketing is possibly the most effective way for your company to reach out to both current and potential clients.  Content marketing […]

September 21, 2021

How to start a VTU business in Nigeria

How do you start a VTU business in Nigeria? In 2021, it is commonly agreed that one of the best ways to build financial stability is to start a business. The VTU business is one of the most lucrative businesses you can engage in. This is because people will always need airtime and data. Another […]

September 20, 2021

Can a teenager start a business in Nigeria? 7 Business Ideas for Teenagers in Nigeria

Are you in search of business ideas for teenagers in Nigeria? What’s better than becoming financially independent at a young age? With the advancement of technology and the various opportunities in the digital space, teenagers can now turn their creative ideas into profit and pursue their lifelong dreams.  Entrepreneurs like Steve Jobs, Mark Zuckerberg, and […]

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September 17, 2021

Covid-19: Impact on Startups and Lessons for Sustainability

The Covid-19 pandemic has had a widespread effect on businesses in many ways. Such effects have caused huge layoffs, bankruptcy, and a reduction in the production of the units of goods or services offered. They have also caused an increase in price from suppliers and a change in the way work is done globally. With […]

September 16, 2021

How to Create a Content Marketing Strategy for your Business

Are you planning to create a content marketing strategy for your business but don’t know how? According to research in 2020, about 63% of businesses don’t have their content marketing strategy documented. The remaining 37% with well-documented content marketing strategies are more successful. We leave the success of our businesses to luck when we run […]

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