Building a great startup team is key to achieving your company’s goals. Such a team begins with a few passionate guys and a brilliant idea not to burn out. You must be aware of the different positions you need for the startup before you begin. These different positions require competent hands who also have the […]
What are the top digital marketing strategies for SMEs in Africa? Digital Marketing has become an indispensable part of the overall marketing mix of small businesses in Africa. This type of marketing refers to all forms of marketing done through digital platforms. Businesses, regardless of size or industry, now employ digital marketing to increase brand […]
Imagine for a minute what the internet would be like without Google. Quite a difficult one honestly speaking. By providing tons of free Google tools for SMEs, business owners can now run their businesses hassle-free. All it takes is access to the right business tool and at the right time. Below is a list of […]
One of the characteristics that distinguish entrepreneurs from non-founders is their ability to spot new business opportunities quickly. They have a flair for spotting market gaps and filling them with cutting-edge products and services. Every gap that an entrepreneur notices is usually a sign of a business opportunity worth examining and exploiting. When entrepreneurs decide […]
What are the fastest-growing businesses in Africa in 2021? It is no secret that Africa is a fast-developing continent rich in human and natural resources. Businesses are springing forth from the rot despite the crippling challenges of insecurity, unfavorable policies, corruption, and other ills. These businesses are attracting foreign investors and creating employment opportunities. Fastest-Growing […]
Are there small business ideas in Africa for aspiring entrepreneurs to venture into? The answer to that is a resounding yes! Africa is a fast-growing continent with so much potential and natural resources waiting to be explored. However, becoming a successful business owner in Africa requires you to sometimes look beyond natural resources. Rather, think […]
The workplace is driven by technological tools to achieve more productivity these days. Organizations that seek results seek to meet targets within a specific timeframe. Doing this is important because they expect to get value for their efforts in maintaining their staff strength. There are many metrics used to measure productivity in order. Measuring these […]
Would you like to know the cheapest business ideas in Nigeria? One factor that is hindering so many individuals from going into business is capital. Even existing businesses find it difficult to scale up because they lack the capital to do so. If you are thinking of starting a business and you are worried about […]
Starting a profitable business in Nigeria requires critical thinking and planning. Before jumping into any business, ensure that you have a thorough understanding of the fundamental metrics of its market. Every business has an inside secret. You must find that secret if your business will succeed. Understand the industry you are going into to increase […]
How do you sell an unknown brand? It is more difficult in an already saturated market where there is no newness and so many similarities. Today’s consumer puts value on the uniqueness of a brand more than its product. Finding customers is one of the most difficult challenges for an unknown brand. Having a great […]
