Marketing is the core of any business whether big or small. It includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. Marketing offers different benefits to businesses; a key factor in the awareness, interest and consideration stages. For a small […]
The waste management business in Nigeria is one area that’s not yet oversaturated. It is one of the dirtiest business areas most people do not intend to explore. However, it is indeed a goldmine that can fetch you a lot of income if you’re bold enough to take a step in that direction. Are you […]
In today’s world, where technology is king, businesses need digital marketing tools to thrive. While this may sound dramatic, these tools help in enhancing brand recognition and ultimately enhance sales. Digital marketing tools can help your business in various ways and one of them include; ensuring you spend less time on tedious and unproductive tasks. […]
The internet presents us with several business ideas to start without money. With just a website, you can reach anyone in any location in the world. Target the right people with the right offering, and you would be making your money in no time. You don’t need a ton of startup cash to get a […]
Financial mistakes business owners make are usually one of the most crucial flaws in growing a successful business. Nothing good comes easy. It is paramount to avoid such grievous mistakes. Especially when you are at startups or even excelling in the next level of your business success. In Nigeria today, a good number of business […]
Scattered across Africa are opportunities for massive growth and development. However, this is coupled with other unfavorable factors like poor infrastructure, poor governance, insecurity, amongst many others. In Africa, thousands of businesses spring up every year. According to research, startups between 2010-2018 in Africa had a shutdown rate of 54.20%. Starting a new business can […]
TikTok marketing is becoming more popular among businesses all over the world. It is no secret that the business environment is constantly evolving. As a business owner, you must either learn to evolve with it or risk being lost in irrelevance. In the 2000s, Facebook was known as the king of social media platforms. Then, […]
If you’ve ever been on the fence about using TikTok for marketing your business, now might be the time to reconsider. Over time, TikTok has gained massive popularity among content creators, brands, and even businesses. With TikTok, your business stands the chance of gaining visibility by millions of people. In this post, we’ll share how […]
Are you planning on setting up a business team? As a business owner, running a business alone can be burdensome, especially if you are thinking of upscaling and hitting a big number. To achieve your entrepreneurial goals and bring your dreams to life, you need to get a team. If you want to get something […]
Making money online has been on the rise since the start of the global pandemic. You can now sit from the comfort of your home and live out your dreams. People have said goodbye to the tedious 9-5 lifestyle and embraced the new era of remote work. There are now thousands of jobs and business […]
