If you’re starting a small business, a significant factor in its success is your marketing. According to Oxford Dictionaries, marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing attracts prospects, prospects become buyers, and buyers provide profit. Marketing is more than just putting your business […]
What skills should entrepreneurs in Africa possess? Behind some of the best companies in the world are entrepreneurs who have changed the world by providing life-changing solutions. To become entrepreneurs must possess certain skills. Entrepreneurship is exciting but can also be challenging. If you are thinking of becoming an entrepreneur, there are some skills you […]
Businesses, irrespective of their scales, need adequate funding to thrive. The sad part, however, is that accessing these funds can be challenging for business owners. This is mostly true concerning small businesses, as investors are often skeptical to invest in businesses with high risks. Despite the difficulties African small business owners face when trying to […]
Debt relief and the credit system are still very tricky. Unlike in Nigeria, the average American citizen has at least over $90,000 in credit owed. With being in debt practically being a normal expectation of adulthood in the USA, the narrative is quite different in Nigeria. Debt is something we often dread. This could be […]
Business partnership contributes to the success of several businesses and establishments out there. As SMEs in Africa, partnering with a business/organization your size or even bigger can lead to massive growth when done the right way. As with every relationship out there, a partnership requires putting a system in place to vet and guide the […]
Would you like to generate leads through your business blog? Successful owners of SMEs in Africa are continuously looking to expand their customer base and grow their businesses. Business growth is a long-term and challenging process, though. The good news is that you can actualize your goals quicker by having access to a stream of […]
Work from home ideas have been on the rise since the lockdown resulting from the pandemic. It is no secret that many people lost their jobs during this period. As a result, many people sought alternative means of earning money to sustain themselves and meet their needs. Have you been searching for work from home […]
Ever considered starting a VTU business? A few years back, the well-known way of loading a phone with airtime or credit is by buying a recharge card. Then loading it on your phone with a USSD code. According to NCC, we have over 165 million active GSM LINES in Nigeria as of September 2018. Nigerians […]
Why do small businesses in Africa fail? The World Bank Group suggests that between 365 – 445 million SMEs are operating in emerging markets. The relevance of these SMEs cuts across localization of products is innovation. It gives them leverage to contribute immensely to the development of their host communities in various crucial ways. The […]
Are you looking for the cheapest businesses to start in Africa? There are lots of business opportunities scattered across the African continent. Despite obvious challenges like poverty, Africa is evolving at a fast rate. Small businesses spring up daily, contributing majorly to the GDP of diverse countries in Africa. In Nigeria, SMEs contribute as high […]
