You need the right business culture for your brand to thrive. Building a business is more than just the numbers. It is about building a brand. Most SMEs don’t put this into consideration at the early stage of developing their business. However, every SME needs the right business culture for increased productivity eventually. Your business […]
There are misconceptions about aligning brand strategy for many organizations. Brand strategy is not your minimalistic logo, your colors, or your product. The brand strategies for your business are those things that people can feel and perceive. Brands today, in the small and medium industry, are over the place and many can’t differentiate themselves from […]
A lot of small and medium organizations face the problem of sales. SMEs need to generate revenue if they don’t want to be part of the many failed business statistics. To generate revenue, businesses have to build strategic marketing ideas that bring in sales. The challenge faced by most small and medium organizations is that […]
Do you want to start a business in Nigeria with little capital? Are you searching for the cheapest business ideas you can start with? Starting a business in Nigeria is one way to become financially free and independent. The Nigerian business landscape has evolved over the years. Today we can still say that Nigeria has […]
As an SME in Africa, venturing into the fashion business is only one piece of the puzzle. Another piece you should also figure out is how to take advantage of the online space to sell your clothes. Having an online clothing store comes with a lot of advantages ranging from massive visibility to capital reduction. […]
Exports and manufacturing in Africa over the years has increased the opportunities for SMEs in Africa to boost their export rates and productivity. As a result, any company or business that is well invested in exportation has a lot to benefit from it. Exporting goods and services give business owners the competitive advantage needed to […]
Not many SME owners know about the local laws regarding business in their region. Starting a business is undoubtedly exciting. However, the numerous processes involved in getting your business up and running can prove to be challenging- from creating a business name, business plan, understanding the market, amongst other things. One important aspect that SMEs […]
It is common knowledge that running a business can be demanding not to talk of starting with no funds. The need for resources to attain business growth and scale demand and supply can not be ignored. Neither can we waive aside the difficulty of accessing funds to run a new business venture. Having stated this, […]
Running a business in Africa and growing it isn’t always a smooth ride. You will face several challenges that will test your zest, determination, and patience. With statistics indicating that there are over 17.4 million SMEs in Nigeria alone, standing out from the completion is one of the top SME challenges you will have to […]
The real question before we begin is to ask yourselves if you need any social media, let alone Twitter. Twitter, like every other social networking application, is full of opportunities depending on the industry, product, and service you render. Twitter has positive indices for tech, health, education, style, travel fashion, and games. If your business […]
